วันอังคารที่ 13 มกราคม พ.ศ. 2552

Smile - you're on camera! Five common uses for CCTV

By Ermine James

CCTV is a fast growing modern technology. But what is it commonly used for? Here are the five most popular uses of CCTV camera systems.

Surveillance of public areas. CCTVs are usually found in most public places such as banks, airports, subways, stores and malls, and even in the streets. Having a CCTV system can provide a sense of peace and safety to the everyday citizen. The knowledge that criminals and terrorists are less likely to commit violent acts when there are cameras around brings comfort to people.

Surveillance against crimes. A number of case studies had proven that the presence of CCTV, whether visible or hidden, minimizes crimes against people, as well as incidents of violence. The fact that the suspect's appearance can be recorded in the cameras and can be used to catch him later on can greatly put off someone from committing a crime. Other than watching out for criminal acts, the surveillance systems are also being used to fight anti-social behaviours which consist of minor offenses such as littering, urinating in public, drunkenness, traffic violations and other public order offenses.

Security for commercial premises. Many businesses today have CCTVs installed in their establishments, not only to avoid theft and vandalism and to have a 24-hour surveillance capability, but can also provide video footage to the police in case something did occur. Some businesses have also found other uses for the CCTV besides security reasons, in which they allow their customers to view their services through the use of the internet. That way, customers can see their items, and it provides a great personal touch, as well as helps catch any errors before the customer even receives their package.

Home security. What used to be very pricey, and difficult to configure systems are now very reasonable, easy to configure, and with easy maintenance, and they give much more versatility and usefulness than just a few years ago. It has become more inexpensive for private individuals, as they can now install CCTV on their homes and property to provide safety to their family and homes. This is especially valuable when everyone would be leaving the house.

Traffic maintenance. With cameras watching the roads, it has become easier for many traffic and transport groups to observe the roads. It enables them to spot accidents, obstructions and any other road problems, allowing them to identify the location and fix it right away. This would prevent any other traffic problems that could arise if such incidents are not immediately noted.

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SEO and Backlink Building

By Justin Harrison

Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others.

Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site.

When using search engines such as Google, Yahoo, or MSN, when someone chooses to link to your site it is as if they have voted for your site. Someone valued your content enough to link to your site, thus it must be important. The more people there are visiting your site, the more obviously important it is.

When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business.

This is the reason why it is desirable to have main keywords incorporated within the anchor text of incoming links. Having understood the importance of backlinks, we will now explore ways to get them.

The best way to get links to your site is to offer content that is high-quality and unique. Try being controversial or different. This will make people link to your site.

To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.

Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.

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What Makes Video Marketing Worth Considering

By Terry Stanfield

One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.

Video marketing is the best solution for any business suffering online today. Here are six reasons why you should invest in a video marketing solution for your online business.

1. Businesses often fail today because their company doesn't come up under search engine result pages. A solution to listing on the search engines so you can be found by the customers is video ad marketing.

2. When your online business ranks higher in the search engine results it gives you an advantage over the competition. Taking advantage of using video ad marketing will help you achieve the highest ranking with the search engines as possible.

3. When you manage your search engine marketing it can take hours and hours of work. The best solution to freeing up needed time so you can use it toward more important goals of the company is by investing in video marketing.

4. An online business with a high ranking is considered to have more credibility to the customers than a site without a page rank at all. In order to achieve the best rank possible you must increase website traffic to your site as you can by the use of video marketing.

5. The most cost effective thing you can do that has total value is make a serious investment in video marketing. Video ad marketing will achieve success factors you were hoping for and prove to be money well spent.

6. It is common for search engines to remove online companies for not following the rules and regulations for online marketing. The right video ad marketing provides the right tools so you are in compliance with the guidelines set forth through the search engines so you are not removed from the search engine results.

There are many reasons to consider investing in video marketing if your business needs improvement with the current efforts online. It is money well spent if your business is currently suffering and there should be no hesitation. The primary ways your business will benefit with video marketing includes better value, increase website traffic, search engine listings, saving time, and much more.

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