Attracting the Best Customers to Your Website

By Jordan FeRoss

Building a website requires you to target a specific audience. This could include an older age group or even people shopping during a certain time of year. A Dallas SEO company can help you target a group of people specifically by age or even gender according to the types of products you sell. A professional Dallas web design consultant knows everything required to reach out to specific audiences.

You can't target you audience if you don't know who they are and what they want. There is really no point in marketing your website if you don't know who you are marketing to. Your Dallas SEO expert knows how to determine your target audience and then use the right tactics to reach them. For instance, your Dallas web design team knows that certain fonts on your website will make it more appealing to certain age groups. Wouldn't you hate to lose sales because you chose the wrong font?

Failing to hire a Dallas SEO expert can cost you big in terms of time and money on the web. Your keywords, keyword density and content need to be well researched and planned out to reach your target market. An expert Dallas web design advisor will help to research your keywords and content to ensure a good fit for your target market and will also use this information to increase your search engine rankings on the top search engines.

When you want to fix a problem like this a Dallas SEO company can ensure the proper keywords are listed on your company website. The content will be correct and the photos will be appropriate. You cannot have a site without photos if you want to sell a product. You have to give the users an idea of what they are going to get before they buy it. Dallas web design can help with excellent photos users will like.

You will need good content on your website with the right keywords placed strategically throughout the content that your Dallas SEO expert can provide. They can make sure that your content has the right density of keywords to make it search engine friendly that can make your site rank high in the search engines. Once you see the difference that a good Dallas design team can make with your website, you will realize that hiring professionals to get the right customers to your website is well worth the cost and is more effective than other internet marketing means.

Targeting a specific audience is important to consider the 'who'. A Dallas SEO company will be sure your site is completely professional. It doesn't matter who the audience is. When you use Dallas web design the site will be pleasing to look at and not an irritant to look at.

A Dallas SEO company can reach any type of audience and tailor your site specifically for them. The Dallas web design will include the age of the audience, gender, products you offer, and much more. You can do very well online when you accept the help from a professional.

About the Author:

In most cases Launching your next website with seo Web Design in mind is useless without some off site marketing present. I would consider the dallas web design team if I were you for best exposure and results.

Learn Salary Negotiation or Pay the Long Term Costs

By Trevor Davide Grant

The amount of salary one makes throughout their lifetime career and the subsequent lifestyle and quality of life as a result of that income depends a lot on the amount of salary a person negotiates before their first day on the job.

This should be considered whether it is a first job out of school or a mid-career job change. Beyond that, there are impacts even when you are working for an employer that you are very happy with. Not engaging in salary negotiation at the right time can have real financial impact.

Throughout your career, you may earn pay increases or promotions within the company that you work for, but take as an example, when the company offers scheduled raises, as most companies do, the impact of your intitial salary with that company is measurable.

This is not only applicable to your first job salary and subsequent scheduled pay increases but also to salary difference you may get when you changes roles within an employer. You may transfer into a career requiring significantly increased effort, more duties, or higher responsibilities, and the salary you had negotitated beforehand can genuinely influence the salary you earn in the new job.

Take a person starting a career as a system analyst in a high tech company somewhere in the United States, as an example. Say that person begins with a starting salary of $45,000. Most likely that person will have to dedicate at least 6 months to one full year before they are offered their first raise. Suppose it is a 10% raise which would be A LOT in most businesses. That person would gain an additional $4500 yearly based on that raise.

Now imagine that same employee started at $55,000 or even higher. That same pay raise of 10% would provide the same person $5500 additional salary per year. With the first salary, the employee would still be under the $50,000 level after one full year of work and after a 10% pay raise, while in the second scenario the employee would be at over $60,000 per year after a 10% raise.

Imagine the compound impact of these two starting salaries on the person's earning potential. First let's examine a four year timeline, all other things being equal (that is, assuming no pay raises and no promotions). The employee earning $45,000 will have earned $180K in gross salary in four years. The person earning $55K will have earned $220,000 in 4 years. That is a $40,000 difference just because of where the person started in terms of salary.

Now imagine a 10% raise after the first year and consider the impact as the person advances through their career. The person with a higher salary in the beginning will always be ahead of the person with the lower starting salary, all things being equal (e.g. same title, same job performance). The person with the better salary negotiating will be moving ahead faster than the person starting with the lower salary. This impact amplifies with each subsequent year considering the same percent annual pay raise for each.

When negotiating a pay raise, if an employee earning $50,000 earns a 5% raise without negotiating anything extra, that might acceptable. Now consider the impact if the person gets a 15% pay raise because they have been a superstar in the job and they have all the supporting market facts and a performance record to justify it. That employee will have negotiated compensation - $7,500 in an increase versus just accepting $2500. Project that 10 years into the future, and there is a blatant $50,000 impact on the person's earnings.

Many experts feel it goes without saying that it is better to try negotiating a raise or an improvement to the compensation package than to simply accept what is offered. The first offer is usually the lowest offer and can be improved upon. This negotiation must be done with masterful skills and must be well founded with a supporting case for the increase.

It must also consider factors such as market, company guidelines, and professional performance. However when done well, it can really pay off. Remember to consider the value of all factors of compensation when asking for an increase. Some people truly value time and quality of life, while others are willing to venture out and accept stock options in lieu of extra salary.

However, when it comes to salary negotiation, don't be afraid to consider asking for more salary.

About the Author:

Trevor Davide Grant is a IT project manager in the IT field and has significant experience at salary negotiations. Trevor has worked for global telecom, power generation, software development consulting, and a prominent web 2.0 website. He has learned how to negotiate a salary in the most effective way. Learn incredible strategies on the topic of salary negotiating at www.HowToNegotiateASalary.com

Freelancing

By Ray Edwards

Sir Walter Scott, a renowned Scottish historical novelist and poet, first coined the word ?freelance?. In his first book, Ivanhoe, which he wrote in 1819, he referred to a medieval mercenary warrior as a "freelancer." The term has since then shifted and gained many more meanings. In the 1860s, freelance became figurative, and in 1903, the Oxford English Dictionary officially recognized it as a verb.

The word "freelance" comes in many different forms today: It can be a noun, freelance or freelancer; it can be a verb, a photographer who freelances; or it can be an adverb, he works freelance.

People from many different markets, including copywriting, have determined that freelancing is a better option than regular employment. They feel this way because freelancing offers more control and flexibility over their work.

Here are a few reasons why copywriters are becoming freelancers:

* Many Different Kinds of Projects. Freelance copywriting allows copywriters to work on different kinds of copywriting than if they were at a firm or agency. The Internet also offers more opportunities to freelancers: It helps copywriters gain access to more opportunities, better projects, and a higher income. Freelance copywriters can also work on different jobs at once. Meaning they could be writing a sales letter for one client, while they are writing web content for another.

* Projects Have Fast Turnaround. Since most freelance copywriting jobs are time based, they have to be done by a certain date. Copywriters can generally do these jobs quickly with ease, allowing them to pack in more projects per year than regular copywriters.

* More Freedom, More Flexibility. Becoming a freelance copywriter can give a person the freedom to choose the place, date, and manner in which they do their work. Though some freelancing does require contracts, freelance copywriting is still a no employer-no employee relationship. Freelance work offers more freedom for someone who does not want to be confined to an 8 to 5 or 9 to 6 work schedule. A freelance copywriter is free to choose their working hours and is their own boss. Because of this freedom, freelance copywriting gives a person more time to pursue other interests or take on more jobs. Many freelancers feel that they can take care of their families easier as well.

* Better Income. Freelance copywriters usually have a higher income over regular copywriters. Their special skill and talent help make freelancers marketable while they don't have to give any of the money to an advertising agency. Income for freelance copywriters can vary, but most freelancers still make a great salary. Freelance copywriters can charge by the hour, day, or per-project. Some use value-based scales instead of a flat rate and payments are arranged based on agreements between the copywriter and client. Payments can be made upfront, staggered, or when the project is completed.

The Internet immensely helps freelance copywriters today. It helps copywriters and clients do business with each other from all over the world. Projects range from writing short articles to web content or sales letters. You should do some more research into freelance copywriting to see if it is right for your life.

About the Author:

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.