The processes involved in online marketing can be too overwhelming for those who are just starting in this business. First, you must be able to identify, understand, and reach out to your target market. Second, you must get them into action by availing themselves of your products or services. But sometimes, even when you clearly comprehend your target market's needs, there is still no guarantee that you can encourage or convert them accordingly. This article provides useful ways to improve your conversion rates using Google Adwords campaign and ultimately bring in your website's targeted traffic.
The proponent of Google Adwords, Perry Marshall, recommends making the most out of Google Adwords. This can be possible by using modern research methods in identifying keywords that have potentials to convert, testing numerous ads against each other, and developing succinct ads that appeal to the target market.
Here are six more ways to improve conversions using Google Adwords:
1. Know about Google's "dynamic keyword" feature. This feature allows Google to place as headline the search term your visitor looked for in the search box. When you are not sure what keywords to use or how to come up with a headline, you can always turn to the "dynamic keywords" as this can make your ad pertinent to them at once.
2. Only change one word when testing ads against each other. Perry Marshall encourages everyone to split test ads to track conversions and then pick the most effective ad after the trial period. However, the only way you'll really know what is working is by making very minor edits or modifications to your first ad. Try changing just one word in the headline or keyword in the body copy to find out what really 'clicks' with your viewers.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Apply the geographic targeting feature. If your goal is to sell products or services locally, then this feature helps you achieve just that. This allows you to reach out to the target market based on their location. Take note that a good number of businesses do not have a target market at international or global level hence advertising may not be applicable in that. In addition, you will definitely have a soaring number of traffic to your website once you refine your Adword reach.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Capitalize the first letters throughout the ad. The headline is one of the most important parts of your Google Adwords ad, so make sure it is easy to read and each word begins with upper case letters. You can also capitalize the letters of the ad copy and your URL link for visual appeal and a more professional look.
The proponent of Google Adwords, Perry Marshall, recommends making the most out of Google Adwords. This can be possible by using modern research methods in identifying keywords that have potentials to convert, testing numerous ads against each other, and developing succinct ads that appeal to the target market.
Here are six more ways to improve conversions using Google Adwords:
1. Know about Google's "dynamic keyword" feature. This feature allows Google to place as headline the search term your visitor looked for in the search box. When you are not sure what keywords to use or how to come up with a headline, you can always turn to the "dynamic keywords" as this can make your ad pertinent to them at once.
2. Only change one word when testing ads against each other. Perry Marshall encourages everyone to split test ads to track conversions and then pick the most effective ad after the trial period. However, the only way you'll really know what is working is by making very minor edits or modifications to your first ad. Try changing just one word in the headline or keyword in the body copy to find out what really 'clicks' with your viewers.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Apply the geographic targeting feature. If your goal is to sell products or services locally, then this feature helps you achieve just that. This allows you to reach out to the target market based on their location. Take note that a good number of businesses do not have a target market at international or global level hence advertising may not be applicable in that. In addition, you will definitely have a soaring number of traffic to your website once you refine your Adword reach.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Capitalize the first letters throughout the ad. The headline is one of the most important parts of your Google Adwords ad, so make sure it is easy to read and each word begins with upper case letters. You can also capitalize the letters of the ad copy and your URL link for visual appeal and a more professional look.
About the Author:
Marketing with Google Adwords is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Adwords - and there are many quality training resources available online.
