วันเสาร์ที่ 28 กุมภาพันธ์ พ.ศ. 2552

Leaders Are Leaders, Not Managers

By James Gilbert Pynn

It is often argued that leadership is not an innate skill. To be sure there is a case for personal charisma or even the ability to inspire those around you, but true leadership, the kind that rallies nations, is a refined, learned skill. Military intuitions, like West Point, have long believed that leaders are trained, not born. Leading men and women into battle or into the boardroom, the skills are essentially the same. Is it a coincidence that a disproportionate amount of military personnel find themselves in leadership positions in the corporate sphere?

Humans have always been concerned with their personal security and survival. Now, they spend an inordinate amount of time in the employment of organizations, typically corporations. Yet, humans are still driven to affiliate themselves with one another to protect their security and belongings. Indeed, even within the corporate structure people are compelled to protect one another from being fired or protecting the "herd." Amidst all this they are still looking for a leader.

It has been argued that leaders emerge from informal structures, not from rigid institutions. So, despite the military's emphasis on leadership, true leaders of men and women are unofficially and seemingly randomly appointed. The theory as to why one person is held up as a leader and another is not is still subject to much speculation. They are never appointed or respected because of their position within the organization; they emerge by means of influence. This influence is the ability to gain cooperation from others by means of persuasion alone, seldom from the threat of force.

A theorist, Abraham Zaleznik, identified substantive differences between leadership and management. According to Zaleznik, leaders are inspired visionaries, concerned with substance. On the other hand, managers are planners who are concerned with process. Another leadership theorist, Warren Bennis, further explained the difference between managers and leaders.

He argued managers administer, while leaders innovate. Managers ask how and when, while leaders ask what and why. Managers imitate, while leaders originate. Furthermore, he argued managers emulate the classic good soldier, whereas leaders are their own person, preoccupied with originality. Indeed, it seems leadership, though a skill that can be learned is a way of living. Leadership programs can teach you how to lead, but it seems a leader simply knows how to lead; he or she does not have to learn how.

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Why Good Lead Generation Is Important For Your Business

By Jeff Dedrick

Lead generation and qualification services that make possible technology companies to hastily go qualified opportunities into the sales pipeline. Many technology clients, specific begin-ups, lack the resources and time needed to hire, train and deploy marketing and in sales professionals who can hastily design a sales pipeline. Global Logic can speedily deploy and scale marketing campaign and inside sales professionals who will supply the needed expertise to design and execute the necessary campaigns.

Lead generation is a marketing term that refers to establish or generation of prospective buyer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list construction, e-newsletter list achievement or for winning customers.

Sales leads are generated on the beginning of demographic criteria such as FICO win, income, age, HHI, etc. These leads are resold to few advertisers. Sales leads are unusually followed up although phone calls by the sales press. Sales leads are normally found in the mortgage, insurance and finance markets.

Lead generation the fame of the Internet has made is so that a business can outsourced its lead generation activities and receive great results. The lead generation is not a new concept. There are many companies that specialize in generating leads for other companies. Lead generation companies use their personal, proprietary methods for collect leads in particular categories and then they share out to various clients. Clients can normally pay per lead or pay per sale; payment structure really based on how the make lead generation company is structured.

In present days many companies don't have the financial plan or the capability to generate a steady scheme of leads. So, they look to outsource their lead generation. By outsourcing this activity a business can recover time and money by not having to develop and connect to generate leads. A company can take a little quantity of its marketing budget and earmark it for lead generation. Think about how nice it would be to come in every morning to find hot new leads in inbox.

Generating leads companies specializing for other many companies. The popular of Lead generation is the Internet has finished is then that a business can outsourced its lead generation activities and take delivery of very well results. The lead generation is not a fresh concept. Lead generation companies use their own, proprietary methods for collect leads in particular categories and then they divide up out to various clients. Clients can usually pay per lead or pay per sale; payment structure really based on how the make lead generation company is structured.

Lead Generation Solutions will not decrease sales and revenues, improve costs per sale, eliminate a challenging management process, produce results in the timely fashion you need them, finish and exit quickly, and always be ready to take on next project.

Online lead generation is a greatly achieved, efficient and transparent form of marketing that allows interacting straight with potential clients actively looking for the very product sell. Online lead generation is the process of achieving and reeling in approaching consumers involved in a product or service.

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What does a PR Company do for a Typical Hollywood Star?

By Amy Nutt

The longevity of a Hollywood star's career totally depends on how they are perceived in the public eye. If a star falls out of favor with the public, or if they aren't in plain view on a regular basis, then no matter what their level of talent - the jobs begin to go away and they eventually get forgotten.

So how does a typical Hollywood star keep all this from happening, and stay in the good graces of the general populous? Enter a top notch public relations company - a good PR company can handle a wide variety of tasks to ensure that their Hollywood star clients continue to be considered for the best parts available.

Good Deeds Widely Advertised

A good public relations firm will make sure that word on any and all good deeds and acts of good will are widely distributed to the public. Participation in charity events and charitable contributions, volunteer work and active membership in advocacy groups and organizations are all things that are flooded into the public eye.

Well written press releases, press conferences, interviews and appearances will all be scheduled to get the word out to as many ears and eyes as possible. When a star does anything good for humanity or the environment - a good pr company will do its best to make sure that every last person that may be interested or impressed by the news gets to hear it.

Marathons for charities, adoptions, picketing for causes and getting their hands dirty to aid in disaster recovery are all things that can sky rocket a Hollywood star's status and whether they're doing those things because the cause is really and truly important to them or just to win favor with their dwindling fan base - a good public relations firm will get the good word out to all fronts.

Fixing Problems

For every celebrity that breaks their back performing dozens of good deeds, there is another who can't stop using drugs, can't keep their mouth closed when necessary or can't keep their clothes on in public. For this group of Hollywood stars, a good pr company is a necessity to keep things from falling apart as the drama unfolds.

As much as good publicity can turn a career around for the better, bad publicity can send it right down the toilet. As much as the public wants to hear about all of the Hollywood stars who are having troubles, not so many want those problem laden stars to be a huge success and studios don't want to associate themselves with Hollywood stars who have nothing but problems.

A good public relations firm can literally make most of the bad scenarios go away. Drug addictions that need rehab are released to the media as treatments for exhaustion from being overworked and for problems that are more severe or pronounced, public heartfelt apologies are made through press releases and appearances. Even the most heinous incidents will often be forgiven if a wayward Hollywood star makes an apology with a believable amount of remorse for the situation.

Media Tours

For the typical star with no problems to speak of, or no outstanding contributions to society, a pr company can send them on a whirlwind media tour to talk about their work. The daytime and evening talk show circuit and sit down interviews with entertainment magazines will keep the star exactly where they need to be - positively placed directly in the view of potential fans. A pr firm will set up all of these interviews and make sure that they are structured in a manner as to shed positive light on their client - media relations is key.

The tasks that a good PR company is capable are many, but the single main objective for a PR company working with anyone in the entertainment industry is simple - keep them looking good to the public and make sure that their fan base gets bigger rather than smaller.

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