Webmasters - The Power Of Autoresponders

By Paul Hagen

If you own an Internet marketing or online business, you?ve probably grown tired of answering the never ending amount of email you get on a regular basis. Most companies get hundreds of emails a day, many of which are questions from clients and potential customers. If you?ve grown tired of answering email ? you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.

When someone sends out an email, they expect to get an instant reply. Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people ? especially when you have hundreds of other things to do with your day. You can always hire additional staff to answer emails, or work longer hours yourself. These options may be good for some ? although many decide to use the power of an autoresponder instead.

They give us a way to communicate with others on the Internet, sending messages in a matter of seconds. Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge. Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.

What many change to realize is the fact that autoresponders have many other uses than just answering emails. They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors. You can also offer advice and tips to affiliates as well, helping them to sell your products and services. On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.

You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good ? there are normally downsides to free programs that you won?t have to worry about if you purchase one.

When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you?re sending.

This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all ? free.

Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level. Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button. You can learn many things about your autoresponder ? all you have to do is play around with it and let your creativity take over.

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Webmasters Infos - What You Need To Know About Autoresponders

By Jony Mahrer

The Internet is a great place for business these days. There are hundreds of thousands of companies on the Internet, eagerly anticipating your business. With most companies dealing with hundreds and hundreds of customers on a regular basis, some wonder how they do it. When you break down the basics, you?ll see that most use autoresponders ? very nifty tools that can help you with a variety of tasks.

Once you have an autoresponder set up on your website, you can make money even if you aren?t there. You can be out with your family or doing other things, while your autoresponder draws visitors to your website and makes you some money. Normally, people don?t buy anything on their first or second visit to a website. Most like to shop around, compare, and find the best deal for their money. Autoresponders can be thought of as cheap salesman ? as they will follow up your potential customers and keep their interest sparked.

If you don?t have a customer list, you should invest in one immediately. A customer, or opt-in list, is the heart and soul of your company. This list will contain each and every one of your customers, and is also the main database for an autoresponder.

Autoresponders can be used to send out preset messages anytime you wish. One of the best on the net is www.automatic-responder.com they offer a free trial account. They can inform your customers of news, upcoming products, and answer most questions. Autoresponders can be thought of as salesman, as they will let customers know about products, what features the products have, and how the customer will benefit from using the product. On top of that, autoresponders will also keep your customers up to date and follow up with them to ensure that they feel special.

There are millions and millions of websites out there on the Internet, hundreds of which are offering the same products and services that you are. You have plenty of competition, no matter what you may be offering. To succeed this day and age, you?ll be stand out among the rest and offer your customers more than competitors. Having the edge over your competition means you?ll get more traffic ? which results in more sales.

Although autoresponders can help you a great deal, they can?t do it all themselves. They will handle virtually all of your email related tasks, help you acquire traffic, and keep your customers informed with everything going on in your company. To get the most from your autoresponder, you?ll need to make sure you use it every chance you get. They are very handy programs ? and can make your business life easier than ever before if you let them.

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ISO 14001 Environmental Management - Corporate Manual

By Mark Kaganov

Small and medium size businesses with a single location that employ ISO 14001 Environmental Management System have developed solid models for the top level documentation. At the same time, information on Environmental Manuals for multi-facility companies has not been addressed in professional publications. This publication proposes a model of an Environmental Manual for establishing the top-level documentation structure that allows a business with more than one site to use a common ISO 14001 Environmental Management System Manual.

Working as an Environmental Lead Auditor for numerous international ISO registrars, I assessed dozens of big multi-facility, multi-national organizations that had difficulties with synchronizing their home office ISO 14001 Environmental Manuals with the corresponding documents controlled by their sites. Designing Environmental Manuals for companies with multiple sites, some organizations develop their sites' Environmental Manuals as copies of the corporate Environmental Manual; other enterprises create facility-specific Manuals that are totally autonomous and do not correlate with corporate ISO 14001 Manuals.

In reality, these solutions do not provide for a consistent representation of the organization's position on Environmental issues. The first approach, when a copy of the home office Environmental Manual is used, techniques for controlling local Environmental Manuals as a rule are not determined. Differences in the corporate Manual and the site's Environmental Manual are because the corporate office Manuals are managed by the home office, while site's Manuals are controlled by individual sites.

The 2nd approach, when companies permit their sites to establish their own Environmental Manuals, differences in all those Environmental Manuals lead to noticeable disconnect between the corporate and site-specific Environmental Manuals.

Those companies that adhere to the policy of maintaining a consistent corporate message regarding their position on Environmental issues will definitely experience a gap if they use methods that we discussed above.

One of our large EMS customers demonstrated this point well. The corporate ISO 14001 Environmental Manual addressed majority of the requirements of the standard and referenced appropriate regulations. At the same time, one of their US locations did not define their Environmental policy, Mexico facility did not reference local legal requirements, yet their European site failed to document their Environmental programs all together!

As one can see, both approaches above to development of sites' Environmental Manuals as copies of the corporate Manuals or independent Environmental Manuals do not appear to be practical or economical.

Fortunately, there is a solution. Let's review an example of ISO 14001 2008 Environmental Manual model that references supporting documents within the text of the Manual. For example, element 4.3.2, Legal and other requirements, may read: EMS Associates, LLP has established, implemented and maintains Legal Requirements Procedure to identify and have access to the applicable legal requirements related to the organization's environmental aspects per the Environmental Aspects Procedure,

This model proved to be effective for a single-location company. It also will work for a multi-site business, but only for common EMS documents that are used at all locations. For example, such procedures as Documentation Management, Environmental Audit, CAPA and others may be the same for your all facilities and therefore be referenced in the Environmental Manual as shown above.

But, what if your sites use their own environmental aspects procedures, country or state specific legal requirements and other unique EMS documents different form corporate procedures? Let's examine how an organization's ISO 14001 Environmental Manual can reference corporate and site-specific procedures.

As with a single-location company, a business can still use discussed reference structure if the number of locations or sites is small; let's say not to exceed three. For example, clause 4.4.1 Resources, roles, responsibility and authority may read: Hazmat Experts Company ensures the availability of resources essential to establish, implement, maintain and improve the EMS per the Resource Procedure and the Organizational Chart HO and the Organizational Chart Singapore This example references the common Resource Procedure and site-specific organizational charts for Home Office (HO) and Singapore facility. This format works well for limited number of facilities, but it becomes ineffective when the number of company's locations increases.

For companies with a large number of locations, where we need to reference numerous documents in the Manual, including those controlled by satellite locations, we have another option. We can establish a document to connect corporate Environmental Manual commitments with the site-specific supporting documents. Let's name this document a Manual Reference Matrix and consider the following document reference structure.

Corporate ISO 14001 Environmental Manual section

Manual Reference Matrix Table of Contents (ToC)

Location Manual Reference Matrix

Facility document

Our Manual Reference Matrix ToC is simply a list of company's locations or sites' Manual Reference Matrixes, as shown in the illustration below:

Manual Reference Matrix Table of Contents

Home Office (San Francisco, California, USA)

Toronto (Canada)

Springfield, IL (USA)

Buenos Aires, (Argentina)

Tokyo (Japan)

etc,

To illustrate this model, let's document element 4.3.1 Environmental aspects of our corporate ISO 14001 Environmental Manual with references to site-specific significant environmental aspect matrixes: Environmental Consultants, Inc. has established, implemented and maintains Environmental Aspect Procedure to identify the environmental aspects of its activities, products and services and site-specific significant environmental aspect matrixes per the Manual Reference Matrix ToC. This example shows references to the common Environmental Aspect Procedure and site-specific Significant Environmental Aspect Matrixes. To locate a site-specific Matrix, we need to refer to the Manual Reference Matrix Table of Contents (ToC).

Finding the location of interest in the Matrix ToC and locating, we will find, let's say, St. Petersburg's Matrix. In the matrix, in the given element, we will identify a site-specific Key Characteristics Matrix SP.

A Manual Reference Matrix may be formatted as a three-column form. The first two columns are titled Corporate EMS Section No. and Corporate EMS References; the third column is called Location procedures. For the element 4.3.1, for example, the Matrix indicates that our Manual Reference Matrix references Significant Environmental Aspect Matrix HO for the corporate office and the Significant Environmental Aspect Matrix WA for the Washington facility.

For examples of the Manual Reference Matrix, follow the links below.

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If you are synchronizing your corporate EMS Manual with location-specific procedures, you need to use our Environmental Management Manual Reference Matrix. See how our tested tools can help you develop or improve your ISO 14001 EMS.