วันเสาร์ที่ 27 ธันวาคม พ.ศ. 2551

Making Money Online - Sifting Through the Hype

By Sigh Ney

Wouldn't it be interesting to know what content of a sales page is actually true, or could be true for the average person? What I've learned is that there is no quick fix or get-rich hype that is real. I bought all kinds of products, jumping from one hyped program to the next. I tried it all, but I lacked focus! The key is to focus in a particular area and stay with it. Whether PPC (pay per click) is your thing, selling you're own products, selling affiliate products or whatever ... it's important to take action and stay the course. But whatever it is, building your own list is a top priority in determining your ultimate success.

When I began my internet marketing online experience, I made the big mistake of starting with affiliate marketing building someone else's mailing list. The training material was fantastic, very detailed and comprehensive. I soon discovered that I was really building a list for someone else the was not in my control. I am quite sure I made a great positive impact on his affiliate marketing business. Wow, what a learning experience!

You can find about any kind of product you're looking for online. If you have money available, you may find that paying for advertising for your product or service works for you. If so, by all means go for it. But if you don't have a lot of money to start with, and can't really afford to pay per click or expensive traffic strategies, then start building a mailing list. I have to admit I liked PPC advertising and kind of became addicted to it! But I was losing money by the truckloads, so I obviously did not have the skill or knowledge required to competently use it. You'll find all the "gurus" say the money is in the list and they're so right. In this competitive market, I truly believe that list building is critical, and the money really is in the list.

What do I mean by building a list? It's a process where you collect names and email addresses from people interested in how you can help them. Whether you have some great service, such as ways they can obtain free targeted traffic to their business, or other high value information or product to help them become successful, they will appreciate you and become loyal, if you are for real. Making money online is a business and should be treated like one. In other words, you need to provide something of value so you establish a long-term relationship with your customer.

Building a list and over-delivering value to that list is the path to success. By connecting with a mentor that does just that is what I have done. Alex Jeffreys is no guru, just someone that has been extremely successful, and his List Building With Alex product is what got me started on the right track to be successful online. His product was free and it provided value, not just another ebook to file away!

You can find about any kind of product you're looking for online. If you have money available, you may find that paying for advertising for your product or service works for you. If so, by all means go for it. But if you don't have a lot of money to start with, and can't really afford to pay per click or expensive traffic strategies, then start building a mailing list. I have to admit I liked PPC advertising and kind of became addicted to it! But I was losing money by the truckloads, so I obviously did not have the skill or knowledge required to competently use it. You'll find all the "gurus" say the money is in the list and they're so right. In this competitive market, I truly believe that list building is critical, and the money really is in the list.

What do I mean by building a list? It's a process where you collect names and email addresses from people interested in how you can help them. Whether you have some great service, such as ways they can obtain free targeted traffic to their business, or other high value information or product to help them become successful, they will appreciate you and become loyal, if you are for real. Making money online is a business and should be treated like one. In other words, you need to provide something of value so you establish a long-term relationship with your customer.

It is my experience that list building and helping your customer's succeed is the key to succeeding and thriving online.

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