วันศุกร์ที่ 9 มกราคม พ.ศ. 2552

Email List Building

By John Anghelache

Smart online marketers know that your email list contains big money.

Ever hear that before? Online direct marketers know the key to big money is to build a big, responsive list. Then to "monetize" the list for maximum profits.

Here's how you make that happen...

You're about to discover a secret to making easy money from any email list. First, let's get clear about why people join your list. This is important for you to really understand.

You see, these folks are looking for three things: contact... content... and... offers.

Join an autoresponder service so you can keep in contact with the folks on your list. Send them an electronic newsletter about the topic they are interested in. A couple of times a week email them offers you feel good about.

Let's put these fundamentals together. My suggestion is that you get set up with a web-based autoresponder service. Then plug in 52 pure content emails that go out once per week. These will give your subscribers the first two things they want: contact and content.

However, you don't make any money by contacting your list with just good info. You make your money by strategically working sales offers into your contact mix.

I like sending out two or three sales offers throughout the week. These offers are sent in broadcast emails. I write an email about a particular product or service. I include my affiliate or direct link to the website sales page for the product. The email is sent right away using the broadcast feature of my autoresponder service.

Sales offer emails should contain either links to products you affiliate with or links to your own products. The process I like is finding 10 to 15 good affiliate products. Then I send out sales offers a couple of times per week for the same product.

Then do the same thing with the second affiliate product. Repeat this process until you go through all of them.

After you promote the ten or so affiliate products look at the results. Some of those products got a lot of sales. Make a note of the top two or three. You're going to use those to create your own version. This process works best with info products.

In a few short months, you'll have a bunch of your own hot sellers. Plug the promotions for these products into your autoresponder series.

Keep track of sales. Because before long you'll notice that one of those products you created is bringing in lots of sales. Take that product and create a high priced tele-coaching program.

Sometimes I forego creating my own version of the product and just create a high-priced coaching program. It depends. The idea is to let your subscribers tell you what they will buy. Based on affiliate products they are purchasing. Then you develop your own version of the best selling affiliate products.

Do this over and over again and you'll probably be making six-figures from your list.

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