Today there's a plethora of labels for what network marketing actually is. Here's my two cents: multilevel marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.
Here are what I consider the key parts to a multilevel marketing business: (1)Generating leads through Marketing (2)Lead prospecting and relationship Building (3)Offering products and services (4)Training others to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your multilevel marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
Here are what I consider the key parts to a multilevel marketing business: (1)Generating leads through Marketing (2)Lead prospecting and relationship Building (3)Offering products and services (4)Training others to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your multilevel marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics. Click here to get your own unique version of this article with free reprint rights.
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