In a process of Search Engine Optimization (SEO), i.e. when humans are flirting with robots, some caution could be a plus. Young and restless webmasters tend to make site rating better than it really should be, and, as a result, the rating instead of increase cab get a sudden reduction. Several common errors of this type are discussed below.
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Excessive use of h1 tag All text under heading 1 (h1) tag is getting higher rating, so one may tend to use text under h1 excessively. Better approach is to use h1 tag only once, a repetitive use of h1 is punishable. For the rest of the headings h2 and h3 tags can be used repetitively, the limitations on usage of these tags are much less restrictive.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Excessive use of h1 tag All text under heading 1 (h1) tag is getting higher rating, so one may tend to use text under h1 excessively. Better approach is to use h1 tag only once, a repetitive use of h1 is punishable. For the rest of the headings h2 and h3 tags can be used repetitively, the limitations on usage of these tags are much less restrictive.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
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