To begin with, a definition. Web 2.0 describes where the internet is today. Presumably, there was an earlier version--the old days when things hadn't evolved past static web pages. Today the online world encompass an interactive, community driven series of platforms with limitless possibilities. Keep in mind that this article looks at Web 2.0 from a marketing and social perspective rather than from the technology side.
So what are a few of these Web 2.0 platforms?
1. Video: Metacafe, Google video, and Youtube.
2. Facebook
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
Web 2.0 is all about giving personality and relationship to the online world. Technology allows us to go to the next level and have human relationships regardless of distance. From the distant history to the present, people want relationships.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
So why does this work?
Let's hope the answer is obvious. It's not just about human interaction and relationships. People go online for information, not to be sold. The real world is full of constant marketing and advertising. When people flip on their computers they're looking for good content, opinions, and real VALUE from people who can be trusted. Web 2.0 is the tool that makes this possible.
So what are a few of these Web 2.0 platforms?
1. Video: Metacafe, Google video, and Youtube.
2. Facebook
3. MySpace.
4. Twitter
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
Web 2.0 is all about giving personality and relationship to the online world. Technology allows us to go to the next level and have human relationships regardless of distance. From the distant history to the present, people want relationships.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
So why does this work?
Let's hope the answer is obvious. It's not just about human interaction and relationships. People go online for information, not to be sold. The real world is full of constant marketing and advertising. When people flip on their computers they're looking for good content, opinions, and real VALUE from people who can be trusted. Web 2.0 is the tool that makes this possible.
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized online marketing expert. She has used Web 2.0 marketing techniques in marketing to create a very successful LifePath Unltd. business. Lawlor is also an online marketing coach and mentor who offers free online marketing training.
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