วันพฤหัสบดีที่ 19 กุมภาพันธ์ พ.ศ. 2552

Buying links and the google's reaction

By Serkan Livingstone

Buying links from a tightly controlled network is a recipe for disaster; networks are easily detected I believe. For example, you don't have to just worry about just the links you're getting, but the backlinks of the sites that are linking to you.

Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all. Buying links can be done through link broker networks. Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links.

Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links is an integral part of online business. It is aimed at increasing your website's traffic so that you products and services are instantly available to a large number of people.

Google has always had a link spam filter to stop link farm links (100's or even 1000's of links from a single domain from counting), but why would they filter a single links from many different domain? That would certainly put a kink in their results.

Google is playing with fire when it tries to mess with the way things were done before it came on the scene. People will just stop building content because there are less means to monetize it. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.

Google can not afford to lower the position of a company which has purchased links because they would in effect be penalising companies who have done nothing wrong. If for example a company like Adviso were to purchase links on dozens of sites which point to their competitors websites. Google places a lot of weight on links from older sites. This is the reason that we have the ?Whois creation date?

Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.

Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as "grey area" makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors.

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