วันพุธที่ 11 กุมภาพันธ์ พ.ศ. 2552

Cost Of Finding New Clients Costing To Much, Look At This

By Terry Stanfield

Tough times causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. A prospecting company can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

Outbound telemarketing firms focus on the activity most people hate. One of the hardest jobs for any salesperson is to do prospecting. Using a prospecting firm can allow your salespeople to focus on current customers and their needs so that business can increase both with current customers and with new customers.

Using a prospecting company can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many businesses do not have a very unstable business pipeline. Using a prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

One of the first areas of spending any business cuts during a recession is marketing. If you have to cut your marketing spending, you can reallocate dollars to outbound telemarketing and increase your sales at a lower cost to your marketing dollars.

Tough times dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Businesses or individuals often are more receptive to ways to save money during a recession. an outbound telemarketing company can have greater success due to this cost consciousness during tough times than during an economic boom.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using an outbound prospecting company because few of your competitors will be attempting to acquire new business.

Studies have been done showing that those companies who maintained and increased marketing during a recession enjoyed an explosion of natural growth well beyond those which reduced expenditures. Using an outbound telemarketing company will put you in this path of great natural growth because prospects are aware of what you have to offer.

Prospecting firms focus on telemarketing and this is an area most salespeople struggle. Using these specialists means that the number of calls can increase with the quality and quantity of prospects greatly increased. If you want to grow sales but at a reasonable cost, you will look closely at how much it costs to get a new client. It is necessary to try different tactics to lower this figure and outbound telemarketing firms is a tactic you can watch and carefully measure.

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