There are numerous reasons why people write articles. Some just enjoy writing and sharing information with others. However, for people like myself, we also write articles to share information. but additionally to help generate leads and create a presence for ourselves on the Internet. Many want to know whether it is worth the time and effort to do this. I think that when you have finished reading this article, you will be fired up to sit right down at your computer and start composing.
Some authors write about a large variety of subjects. For this very reason, they do not use their own name for all their articles. Readers would tend to doubt their expertise in so many subjects. So, this is one of the first decisions you have to make. Will you use your own name in all your articles, in some of them or perhaps in none of them. If at times, you are writing articles on subjects that have absolutely nothing to do with your business, then in those instances you might want to write under an assumed name.
Obviously, if you are trying to brand yourself on the Internet, then you would want to use your personal name as much as possible. If the subject matter can be in some way related to the type of business you are in, then it is going to be much easier to transition with a link back to your website.
It is recommended that articles be between 400 - 600 words. That works out to be about 8 paragraphs, with approximately three short sentences in each paragraph. If it much better to write a few short articles, than one long one.
It is quite amazing how your presence on the Internet can increase significantly in a very short period of time, through article writing. My first article was published at the end of December, 2008. That is only three weeks ago. Up until that time I had zero presence on the Web. If I searched my name, I would get no hits at all. Now, just those three short weeks later, when I Google my name in quotes "Jan Shimano" I am coming up with 2760 hits and each one relates to me personally. As an experiment, why don't you go ahead and Google my name and see how much it has increased as it usually goes up every day.
So I am sure you are waiting for me to tell you how I managed to accomplish this. Well, here's the story. I submitted all my articles to EzineArticles, which is the largest article directory and I highly recommend that this is the first place you submit to. The Google search engine just loves EzineArticles and rewards you with a high rating. If your article is accepted by EzineArticles, then you will have no trouble getting accepted at the other directories.
But here's the thing....just getting accepted at EzineArticles is not going to get you all those hits. There is a second step that is crucial to your success and that is to forward to a multiple submission company. The one I use and recommend is Unique Article Wizard (UAW). You have to enter three versions of your article on their site and you also do variations of your Resource Box. UAW then configures all the different paragraphs and resource boxes to come up with literally hundreds and hundreds of unique articles. This is very important, because the search engines do not like duplicate content. If you tried to submit the exact same article to all the different sites Google would 'punish' you. UAW could send your article out to thousands of sites.
EzineArticles is a free service. They do have a paid upgrade, but for the majority of people that is not necessary. I personally only use the free service and I am allowed to submit as many articles as I like. If you are using UAW, there is a monthly cost of $70.35. If you are only planning on writing an article now and again, this might not be the way to go for you. However, if you are serious about creating a huge presence for yourself on the Internet, then I can't think of a better way to do it.
In my estimation, this is one of the best kept secrets in internet marketing. The majority of people in my business feel that as they are not professional writers, they can't be part of this. This could not be further from the truth. If you can sit down and write a letter to a friend, then you can write an article. You are not writing it for your old English teacher and people are not reading it to critique your grammar. Go ahead, get one article under your belt and I believe there will be no stopping you!!!
Some authors write about a large variety of subjects. For this very reason, they do not use their own name for all their articles. Readers would tend to doubt their expertise in so many subjects. So, this is one of the first decisions you have to make. Will you use your own name in all your articles, in some of them or perhaps in none of them. If at times, you are writing articles on subjects that have absolutely nothing to do with your business, then in those instances you might want to write under an assumed name.
Obviously, if you are trying to brand yourself on the Internet, then you would want to use your personal name as much as possible. If the subject matter can be in some way related to the type of business you are in, then it is going to be much easier to transition with a link back to your website.
It is recommended that articles be between 400 - 600 words. That works out to be about 8 paragraphs, with approximately three short sentences in each paragraph. If it much better to write a few short articles, than one long one.
It is quite amazing how your presence on the Internet can increase significantly in a very short period of time, through article writing. My first article was published at the end of December, 2008. That is only three weeks ago. Up until that time I had zero presence on the Web. If I searched my name, I would get no hits at all. Now, just those three short weeks later, when I Google my name in quotes "Jan Shimano" I am coming up with 2760 hits and each one relates to me personally. As an experiment, why don't you go ahead and Google my name and see how much it has increased as it usually goes up every day.
So I am sure you are waiting for me to tell you how I managed to accomplish this. Well, here's the story. I submitted all my articles to EzineArticles, which is the largest article directory and I highly recommend that this is the first place you submit to. The Google search engine just loves EzineArticles and rewards you with a high rating. If your article is accepted by EzineArticles, then you will have no trouble getting accepted at the other directories.
But here's the thing....just getting accepted at EzineArticles is not going to get you all those hits. There is a second step that is crucial to your success and that is to forward to a multiple submission company. The one I use and recommend is Unique Article Wizard (UAW). You have to enter three versions of your article on their site and you also do variations of your Resource Box. UAW then configures all the different paragraphs and resource boxes to come up with literally hundreds and hundreds of unique articles. This is very important, because the search engines do not like duplicate content. If you tried to submit the exact same article to all the different sites Google would 'punish' you. UAW could send your article out to thousands of sites.
EzineArticles is a free service. They do have a paid upgrade, but for the majority of people that is not necessary. I personally only use the free service and I am allowed to submit as many articles as I like. If you are using UAW, there is a monthly cost of $70.35. If you are only planning on writing an article now and again, this might not be the way to go for you. However, if you are serious about creating a huge presence for yourself on the Internet, then I can't think of a better way to do it.
In my estimation, this is one of the best kept secrets in internet marketing. The majority of people in my business feel that as they are not professional writers, they can't be part of this. This could not be further from the truth. If you can sit down and write a letter to a friend, then you can write an article. You are not writing it for your old English teacher and people are not reading it to critique your grammar. Go ahead, get one article under your belt and I believe there will be no stopping you!!!
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She is currently a Business and Health Coach and runs her own internet marketing company from her residence in British Columbia. Jan invites you to learn more about her by dropping by her YouTube channel at www.YouTube.com/1jinny
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