วันอังคารที่ 24 กุมภาพันธ์ พ.ศ. 2552

How to Succeed in Opt in Email Campaign?

By Asem Eltaher

No one can deny that email marketing is one of the most robust marketing strategies that can bring your online business to the next level in the hope that it is properly used. On the other hand, the miss use of this strategy can destroy your name and eliminate it from the online marketing field. Here are my lessons learned for you.

Successful opt in email campaign results from the following points:

1. Choose a wise position for your sign up form on your website page. You should not nerve your visitors with a very noisy pop up sign up form makes them want to leave your page.

2. It is a good idea to spread out the existence of your mailing list through your daily business emails telling them gently about your new list. Do not forget to add a URL to this link at the end of your email so that it would be much easier for them to land directly at your sign up form.

3. Ask people directly for their permission if they do want to be subscribed on your opt in mailing list. Permission marketing avoids you of being suspected for SPAM and makes your opt in email campaign 100% legal.

4. Traditionally, internet users do not offer their email addresses juts for fun. No one would be happy to get 100s of emails on a daily bases. Therefore, they must see something different at your sign up form to offer you their contact details. To do so, clarify briefly and wisely what the win deal for them be if they join your list.

5. Use the feature of an automatic management system to welcome any new subscriber in your email marketing list with nice free information and tell him/her what to be expected in the next few days.

Please do not do this to succeed in your Opt-in Email Campaign:

1. In case that somebody wrote you an email asking about something, never add his email address automatically to your mailing list. This would be understood as miss use of the data unless you ask for his/her permission first to guarantee legal web marketing.

2. Purchase lists that you are not 100% sure that are opt-in. Otherwise, do not mail them until you are sure that they are ready to be mailed and permitted that.

3. Abuse peoples trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages and your email campaign will fail.

About the Author:

ไม่มีความคิดเห็น:

Subscribe in a reader!