Did you know there are lots of ways RSS can be used for your business? Here are some example uses that you may not know about. Quick note: Some can be easily abused so use them wisely, if you use it.
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook: Create updates when you make new posts. There are applications you can use to do this. I've found Facebook apps to be very flaky but one that seems to work is My Blogs.
Widgets: design a special widget related to your blog. The widget could then be displayed on their own blogs or even on their desktop. This can easily be done with Spring Widgets or Google Gadgets.
File delivery: If you are already publishing a podcast, then it should be easy to start offering PDF documents or video downloads via RSS.
Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I've created a custom feed for my affiliates, which contains the affiliate's ID.
Deal finder: we all like to save money, especially when it comes to spending money on our business. Large online stores like Amazon or shop.com offer "deal of the day" or similar offers. These offers can be subscribed to your feed reader, so they will display as soon as they are available.
Package tracking: have your RSS feed update to alert you to the status of your deliveries. Use a solution like SimpleTracking.com.
Yahoo Answers: Certain marketers know the usefulness of giving helpful advice to questions raised on Yahoo answers. To make this easier, you can subscribe to an RSS feed on the category most related to your field of work or product line.
Blog tracking - There are times when e-mail servers as a delays or are under maintenance. An alternative to e-mail is using RSS. Most blogging accounts Offer the option of an RSS feed. For example, if you use WordPress blog, the feed will usually be located at http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2.
Competition - keep an eye on your competitors, and find out their activities on social networks videos and blogs. A good option for this is FriendFeed.
Industry watch - there is an option with the Yahoo or MSN search engine's, where you can type a phrase that suits your interests, and if you are using IE 7 or Firefox, an RSS feed icon will appear. If you click this icon you will subscribe to the keyword feed.
Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner.
Service status update: keep your clients and customers in the know by displaying your service status via RSS feed. This is especially useful for those that offer web hosting, shopping carts or payment gateways.
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook: Create updates when you make new posts. There are applications you can use to do this. I've found Facebook apps to be very flaky but one that seems to work is My Blogs.
Widgets: design a special widget related to your blog. The widget could then be displayed on their own blogs or even on their desktop. This can easily be done with Spring Widgets or Google Gadgets.
File delivery: If you are already publishing a podcast, then it should be easy to start offering PDF documents or video downloads via RSS.
Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I've created a custom feed for my affiliates, which contains the affiliate's ID.
Deal finder: we all like to save money, especially when it comes to spending money on our business. Large online stores like Amazon or shop.com offer "deal of the day" or similar offers. These offers can be subscribed to your feed reader, so they will display as soon as they are available.
Package tracking: have your RSS feed update to alert you to the status of your deliveries. Use a solution like SimpleTracking.com.
Yahoo Answers: Certain marketers know the usefulness of giving helpful advice to questions raised on Yahoo answers. To make this easier, you can subscribe to an RSS feed on the category most related to your field of work or product line.
Blog tracking - There are times when e-mail servers as a delays or are under maintenance. An alternative to e-mail is using RSS. Most blogging accounts Offer the option of an RSS feed. For example, if you use WordPress blog, the feed will usually be located at http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2.
Competition - keep an eye on your competitors, and find out their activities on social networks videos and blogs. A good option for this is FriendFeed.
Industry watch - there is an option with the Yahoo or MSN search engine's, where you can type a phrase that suits your interests, and if you are using IE 7 or Firefox, an RSS feed icon will appear. If you click this icon you will subscribe to the keyword feed.
Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner.
Service status update: keep your clients and customers in the know by displaying your service status via RSS feed. This is especially useful for those that offer web hosting, shopping carts or payment gateways.
About the Author:
If you're looking to pull more profit out of your business blog, check out the IM Blogging Bootcamp. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.
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