It happens at every one of my seminars"a chiropractor will come up to me and talk endlessly about the benefits of pay per click advertising on Google or Yahoo, and every time I have to smile to myself. Chiropractors who are new to marketing or any new businessperson who starts paying to advertise online are always excited. They pat themselves on the back for finally marketing their business online. Thats not to say that a good Adwords campaign isnt worth anything, but you can seriously waste thousands of dollars with pay per click, and potentially with no returns.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don't have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
Now, how do you get enough of a return on your money to make your marketing lucrative in this financial crisis? Im no martyr, but my struggles have taught me valuable lessons about using free mediums online for whopping chiropractic advertising success. Imagine beginning a huge internet marketing campaign for your chiropractic practice that is completely free! You heard me---- FREE! When you use the free resources provided by web 2.0 sites such as Facebook, MySpace, and YouTube, youre telling the world about your chiropractic practice, and theres no cost upfront. That means nothing to lose.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
In 2009, video marketing is going to completely take over the marketing world as we know it. Videos on Yahoo and Google already comprise about 50% of the material youll find online, and that number is going to increase exponentially in 2009. When you create videos that show you in your office, telling your story, giving patients a tour of your facilities, these potential patients will begin to feel that they know and trust you, even before stepping through your door.
Listen, no one can stop you from using pay per click, but keep track of how much youre spending per day and put a limit on it. If you specify that you only want to spend $20 a day, then Google will adjust how its putting your videos out. I was trapped paying $130 a day when I was using pay per click, and thats because I didnt think to set a cut-off.
There are some benefits to PPC, dont get me wrong. Im not sure youll get the upwards of 30 new patients per month that some chiropractors boast, but its worth a shot if you have the money. Know ahead of time that you have to be prepared to pay $1-5 for every click. Use a term in the headline that is accessible like neck pain, as opposed to the name of your chiropractic practice. Chiropractic marketing isnt about your ego, so focus on the patient and their potential needs and concerns. This will guarantee a more significant return on your initial investment.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don't have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
Now, how do you get enough of a return on your money to make your marketing lucrative in this financial crisis? Im no martyr, but my struggles have taught me valuable lessons about using free mediums online for whopping chiropractic advertising success. Imagine beginning a huge internet marketing campaign for your chiropractic practice that is completely free! You heard me---- FREE! When you use the free resources provided by web 2.0 sites such as Facebook, MySpace, and YouTube, youre telling the world about your chiropractic practice, and theres no cost upfront. That means nothing to lose.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
In 2009, video marketing is going to completely take over the marketing world as we know it. Videos on Yahoo and Google already comprise about 50% of the material youll find online, and that number is going to increase exponentially in 2009. When you create videos that show you in your office, telling your story, giving patients a tour of your facilities, these potential patients will begin to feel that they know and trust you, even before stepping through your door.
Listen, no one can stop you from using pay per click, but keep track of how much youre spending per day and put a limit on it. If you specify that you only want to spend $20 a day, then Google will adjust how its putting your videos out. I was trapped paying $130 a day when I was using pay per click, and thats because I didnt think to set a cut-off.
There are some benefits to PPC, dont get me wrong. Im not sure youll get the upwards of 30 new patients per month that some chiropractors boast, but its worth a shot if you have the money. Know ahead of time that you have to be prepared to pay $1-5 for every click. Use a term in the headline that is accessible like neck pain, as opposed to the name of your chiropractic practice. Chiropractic marketing isnt about your ego, so focus on the patient and their potential needs and concerns. This will guarantee a more significant return on your initial investment.
About the Author:
Want to get loads of New Patients every month with no-cost chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this ultimate social media video training course. Visit http://DCincome.com right now before your zip-code is gone forever!
ไม่มีความคิดเห็น:
แสดงความคิดเห็น