วันศุกร์ที่ 20 กุมภาพันธ์ พ.ศ. 2552

Video Marketing On The Internet

By John Smith

You will be pleased to know TV via the Internet is here it is called Brightcove.com, you may be anxious to ask what the television will seem like when it does eventually move online.

Well as luck would have it, it already has, and you can see for yourself by visiting the Brightcove internet site. Although Brightcove is marketing itself as the ideal host for all producers and sellers of on-line video merchandise, at this point it seems to be more appropriate as a platform for creators and sellers of master video content. If you're an Internet marketer who already has a prosperous web site and who requires a platform to manage a line of video wares, Brightcove is the perfect option for your business concern.

You can set in motion your own Web channel on Brightcove for marketing your video merchandise and they provide video subject producers two choices the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you make your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site. The standard formatting is called the Brightcove Network which is free to use and plain to understand.

The Brightcove Network allows independent content producers to release video merchandise for free. Also let Brightcove handle your advertising, you keep half of the advertising revenue and, trade downloads of your video merchandise. Brightcove makes it simple to encode and upload your videos where you can supply thumbnails, text descriptions, or video stills to make it simple for clients to find the titles they're interested in. You can even organize your videos into lineups to control how they are watched. Your channel is published for free on the Brightcove site, and you can imbed codes in your blog posts to site content on your own web site. Brightcove takes care of the web hosting and delivery of your subject matter. Major media businesses are already using Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines. SEO characteristics built into your Brightcove channel get your videos numbered and ranked in the major video search engines, as well as in established text-based search engines.

The Brightcove Platform is designed for mass media companies, broadcasters and Internet marketers but, it also permits you to choose your favourite format for making a revenue stream from your online video merchandise. By paying a user fee to release your videos, they allow you to, make your own advertising or choose to run no ads at all. You keep all revenue generated from your advertisement and sell downloads of your video merchandise. When you market your production with skill and determination, customers will find you on the Web. Essentially, when clients find what they're looking for, they don't care if it's being delivered by a large product studio or by an individual entrepreneur with a webcam.

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