วันอังคารที่ 10 กุมภาพันธ์ พ.ศ. 2552

working from home

By Mike Williams

Now the reasons why many people are interested in working from home is often different from person to person.But the primary one is a motivation to earn a decent income that doesnt require travelling to work every day like joe average assumes is the only way to make a living.Another reason is no longer having a boss that one has to take orders from.You are your own boss.

But dont be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.

The reason you are looking into make money from home ideas on the internet is because you are obviously trying to find a method that works online, rather than an offline method like mailing envelopes, which lets face it, sounds pretty boring.Obviously you can only make money two ways online.Selling a product or selling a service.

At this moment you are obviously interested in an online income based around the combination of home and the intenet.This is because most marketers realise the amazing immense possibilities an individual can achieve online for a smaller outlay than offline business model.Their are only two obvious ways of making an income which are selling a service or selling a product.!Thats it.!

If you did not have a site then you could be advertising using software like adwords which is maintained by google or yahoo ads etc.Both forms require a level of skill and this is what we will discuss briefly in this article.One of the things you would have to do would be, isolate a product line you like,work out a method of promoting it,and then find long tail words, which are easier for competition.The term long tail refers to keywords that revolve around a subject.For instance, instead of trying to compete for the word "chevrolet" which would be difficult, you might compete for "discount chevrolet in michigan" which will have less competition.

One of the most brilliant early salesman, "pen and ink" men as they were called was Gary Halbert of course.During a sales class , gary asked the following "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students replied along the lines of "I would place my shop near a railway station" or "my prices would be the lower than everyone" etc etc.Gary then leaned forward and stated "the only advantage I want is a starving crowd" . That says so much with so little.

For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.

When using Google suggestion tool go to "results are tailored to.." and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick "use synonyms" box.We now utilise "Approx Avg Search Volumne" for a monthly average.Then we literally search for the "long tail keywords" .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.

To find the guesstimate numbers if you are testing google adwords suggestion tool we would search for "keywords" to find sites "aimed" around these specific keywords in title etc.To find customers "values" we next go to adwords tool in the left hand side and select the button "Show estimated Avg .CPC".We multiply traffic by cpc(value per visitor) and get "Total market value".Anything above 1.2 million dollars p/month is a lucrative market.Roughly speaking, when comparing 2 similar themed niches, the one with the highest "customer value" will always be more profitable.!Thats when you start to consider number and strength of your competitors.

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