วันจันทร์ที่ 16 มีนาคม พ.ศ. 2552

Article Marketing Tips - Why Embark in Marketing Articles?

By Harry Constantine

Today, article marketing is one of the most powerful marketing methods available online. This is due to the fact that many websites, not to mention website rankings, are driven by quality content.

Listed below are 5 dominant reasons why you should be marketing with articles as part of your online marketing tactics:

1. The best method to acquire the trust of your potential customers online is to supply them with quality information. Writing and publishing articles can help to further demonstrate your expertise online. Your client base associates you with credibility and expertise - boosting your revenues.

2. With the articles you wrote offering 'Reprint Rights' and with your website info and URL on the "Resource Box", other websites and newsletter owners are able to publish them causing a viral explosion and traffic boost to your website.

3. Keywords and backlinks are two critical elements in your SEO strategy. Article marketing kills both with one stone. Publishing your content via article directories provides you with valuable backlinks that build your PR - based upon keywords that are optimal for your website.

4. The more relevant and benefit driven articles you published, the more people will read, link to, publish and post your content, and the more people will visit your website. Hence article marketing exposes you and your business to more prospective customers.

5. If done correctly, article marketing is a great method to reach out and touch your clients and prospects. Just by keeping in touch, you may be able to increase sales by improving client retention, increasing customer loyalty, generating more referrals and strengthening brand awareness.

Content is king in article marketing. Write articles for people, not search engines and you will start to see the true value of this powerful marketing strategy.

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