I've noticed several people do this in the past month so I thought I'd mention it.
If you tell someone not to think of a pink elephant, they have to understand the words first. Most people will have to make a picture in their head of a pink elephant before they can try not to think about it. Now they have a pink elephant in their internal experience even if they didn't want it.
You may have heard some people say that the subconscious doens't process the negative part of messages. It goes about bringing into existance whatever you focus on even if you're trying not to think about it.
Instead, whenever you find yourself telling people what you don't want, stop. Ask yourself what you do want and feature that. Most of the time that will accomplish the same logical argument without causing them to make an undesirable representation.
People don't consider the images they're putting into people's heads. A friend was recently heating some wax and facitiously said not to eat it. My response was, "I was just about to, I'm glad you said something." That kind of response lets people imagine the silliness of their statements.
Marketers often take a problem/solution approach to influencing others. That works as well. Testing it will tell you which converts better for your individual needs.
When you're fine tuning your message, make sure to look for negations. See if there's something else you really want your reader to be thinking about.
If you tell someone not to think of a pink elephant, they have to understand the words first. Most people will have to make a picture in their head of a pink elephant before they can try not to think about it. Now they have a pink elephant in their internal experience even if they didn't want it.
You may have heard some people say that the subconscious doens't process the negative part of messages. It goes about bringing into existance whatever you focus on even if you're trying not to think about it.
Instead, whenever you find yourself telling people what you don't want, stop. Ask yourself what you do want and feature that. Most of the time that will accomplish the same logical argument without causing them to make an undesirable representation.
People don't consider the images they're putting into people's heads. A friend was recently heating some wax and facitiously said not to eat it. My response was, "I was just about to, I'm glad you said something." That kind of response lets people imagine the silliness of their statements.
Marketers often take a problem/solution approach to influencing others. That works as well. Testing it will tell you which converts better for your individual needs.
When you're fine tuning your message, make sure to look for negations. See if there's something else you really want your reader to be thinking about.
About the Author:
Louis Burns has used NLP modeling to learn graphic design. Follow his blog on learning new abilities through modeling at abilitywidgets.com.
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