As part of your overall health club marketing strategy, sending thank you cards are one of the best ways to get prospects to visit your club. Most of your competitors are not capitalizing on this astonishing easy, yet seldom used form of health club marketing. Send thank you notes to guests, new members, old members, associates, and employees.
For each person who visits your facility, follow up with a thank you note. Whether they become a member or not, they need to receive a thank you note in their mailbox or email box within 48 hours. Obviously, this emphasizes the necessity of gathering addresses and email addresses on a guest register. One example of a guest thank you note would be, "It was great to speak with you today. I sincerely hope you will consider becoming a member. I know you will love it here! When youre ready, just come in or call me at 555-555-1234."
Even those people you know wont be returning and feel it may be a wasting your time, you will be very delighted by the number of those people who will respond positively to a note expressing your thanks. I know this is hard to do, but it is very necessary. They will be checking out other fitness competitors in the area as well and will probably need several days to contemplate before choosing. How many thank you notes do you think they will get during those days of considering? Only one...Yours! Right after the presentation is finished mail a thank you note, ideally on the same day. Have the note say only your thanks. Do not try to resell them in the thank you note. Tell them that you are there if needed and include your contact number and email address.
All of your new members should be receiving a thank you note right after signing up too as part of your health club marketing plan. Your note to new members can say, Thank you for becoming our newest member! If we can do anything to help you to reach your fitness goals please don't hesitate to ask. Included you will find a couple of day passes for your friends. We will be happy to give you a free month of your membership for each friend you refer to us! Thanks again!
Your current members want to feel special too so do not limit thank you notes to only your prospects and new members, especially since they are the ones who are paying your bills. All of your members should be sent a letter of thanks at least once every six months. Something straight to the point such as Just a quick Thank You for being our member! Without you we would not exist and we honestly appreciate your choice to continue to be a part of our family. If you need any help in reaching your fitness goals, please do not hesitate to let us know. If you like, you can also mention a gift. Don't forget to see the front desk to sign up for our email newsletter and receive a free water bottle!
And last but not least, do not forget to thank your employees, business partners, and area retailers; anyone who has assisted with your promotions, or anyone who has helped refer you members to improve your business. It shows good character. When was the last time you received a thank you note from an associate or a boss? The answer is quite possibly never. When you mail or email a note of thanks to one of your associates or employees, it is remembered for a long time. So send a short thank you to all of your employees, regardless of how much they may tease you for being a softy, deep down they will feel important. Same goes for anyone in your local area who often goes above and beyond in helping you build your business.
Get into the habit of sending thank you notes and you will crawl your way into the hearts and minds of your prospects, members, and everyone else who your fitness business depends on!
For each person who visits your facility, follow up with a thank you note. Whether they become a member or not, they need to receive a thank you note in their mailbox or email box within 48 hours. Obviously, this emphasizes the necessity of gathering addresses and email addresses on a guest register. One example of a guest thank you note would be, "It was great to speak with you today. I sincerely hope you will consider becoming a member. I know you will love it here! When youre ready, just come in or call me at 555-555-1234."
Even those people you know wont be returning and feel it may be a wasting your time, you will be very delighted by the number of those people who will respond positively to a note expressing your thanks. I know this is hard to do, but it is very necessary. They will be checking out other fitness competitors in the area as well and will probably need several days to contemplate before choosing. How many thank you notes do you think they will get during those days of considering? Only one...Yours! Right after the presentation is finished mail a thank you note, ideally on the same day. Have the note say only your thanks. Do not try to resell them in the thank you note. Tell them that you are there if needed and include your contact number and email address.
All of your new members should be receiving a thank you note right after signing up too as part of your health club marketing plan. Your note to new members can say, Thank you for becoming our newest member! If we can do anything to help you to reach your fitness goals please don't hesitate to ask. Included you will find a couple of day passes for your friends. We will be happy to give you a free month of your membership for each friend you refer to us! Thanks again!
Your current members want to feel special too so do not limit thank you notes to only your prospects and new members, especially since they are the ones who are paying your bills. All of your members should be sent a letter of thanks at least once every six months. Something straight to the point such as Just a quick Thank You for being our member! Without you we would not exist and we honestly appreciate your choice to continue to be a part of our family. If you need any help in reaching your fitness goals, please do not hesitate to let us know. If you like, you can also mention a gift. Don't forget to see the front desk to sign up for our email newsletter and receive a free water bottle!
And last but not least, do not forget to thank your employees, business partners, and area retailers; anyone who has assisted with your promotions, or anyone who has helped refer you members to improve your business. It shows good character. When was the last time you received a thank you note from an associate or a boss? The answer is quite possibly never. When you mail or email a note of thanks to one of your associates or employees, it is remembered for a long time. So send a short thank you to all of your employees, regardless of how much they may tease you for being a softy, deep down they will feel important. Same goes for anyone in your local area who often goes above and beyond in helping you build your business.
Get into the habit of sending thank you notes and you will crawl your way into the hearts and minds of your prospects, members, and everyone else who your fitness business depends on!
About the Author:
Curtis Mock has quickly become the go to guy for fitness center marketing advice. You can sign up for Curtis Mock's fitness center marketing tip of the week and be sure to take advantage of your starter membership to the powerful fitness center marketing resource site created specifically for fitness center owners.
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