วันพฤหัสบดีที่ 19 มีนาคม พ.ศ. 2552

The Top Six Tips for Telephone Sales Training

By Terry Stanfield

It has never been more important than it is now to utilize good telephone sales training. The proper instruction will assist your sales staff in feeling more at ease about calling customers which will increase their sales. The proper instruction will also increase your team's proficiency level which will lead to more and higher sales.

What follows are the top six tips for telephone sales training which will include: educating your team on the fundamentals of successful cold calling, the most effective use of scripts, how to overcome objections appropriately, dealing with call reluctance, and how to properly qualify sales leads.

Tip number one to effectively train your sales staff on how to cold call is giving them the fundamentals of effectual sales calls. If your team is lacking in basic fundamental skills they are more likely to become disheartened and quit.

The second requirement to increase sales with training is teaching your salespeople the best way to use scripts. It is very important that they do not sound like they are reading from a script, yet they need to be able to cover all the important points with each prospective customer.

The third requirement for effective sales training is instructing your salespeople on overcoming objections. Handling objections is an important part of every sales call and knowing how to overcome objections is a key indicator of a successful salesperson.

The fourth requirement to increase sales with training is teaching your salespeople how to handle call reluctance. Once a salesperson masters this skill they are able to make more phone calls, more consistently and that leads to increased results.

The fifth key for effective sales training is showing them how to qualify their leads. Learning to properly qualify sales leads can save a lot of time and effort and allow your sales team to focus on the customers that are most likely to make a purchase.

The sixth and concluding rule for effective sales training is helping them understand the value of hearing the word "no". Once they understand how valuable this one thing is, they will look forward to making their sales calls and tracking how many "no's" they hear each day.

Properly utilizing these six tips for telephone sales training will facilitate increased sales and profits. Suitable education about making sales calls creates the distinction between achievement and disappointment, more than ever throughout hard economic times. If you do not have the necessary expertise to offer this training for your salespeople yourself, it is important that you obtain the help of a professional if you want your business and your sales team to succeed.

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