วันอังคารที่ 24 กุมภาพันธ์ พ.ศ. 2552

Good Design Practices

By Dr Adel Screen

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

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How To Make A Resume - Your First Steps

By Cynthia Penfold

Your resume is that one tool that decides whether or not a job is yours. That is why you must realize the importance of creating an excellent resume. If you are simply printing out an entry level resume on your computer, that is not going to do the job. The only way youre going to impress a potential employer is by providing them with a resume that shows you have the right skill set, explains your work history well, shows that you are right for the company, and that you are the gold theyve been looking for in the goldmine.

So what you need to do first is ask yourself, What skills do I have that I can offer to this company? Once you figure that out, write it down on a sheet of paper. Unfortunately, we are all only human and, as human beings, it is hard to remember everything right off the top of our heads.

The second thing that you need to ask yourself is, What type of employee is this company looking for? If you know the answer to this question, then write it down. It is then important to ask yourself, What can I offer this company? You want to make sure that you have something to offer the company because you dont want to be wondering what comes next on your job. You also need to take a look at your experience so that you can pinpoint where you will excel in the company.

Once this information is taken down, it is time to create the resume. You will then create your objective to tell the company what it is you intend to accomplish. Your employment history is then the next step. You always want to create a detailed description of the job duties you performed because the smallest detail may be important. Leaving something out could be the difference between getting the job and not getting it.

Next, you will outline any other relevant experience you have such as volunteer experience. You will also want to include any licenses or certifications that you may have. You never know when one of these things may be relevant to the job that you are applying for. There are things that can really impress a potential employer, so dont leave out anything.

The last part is your reference section. You can include your references on your resume if you wish. Some individuals prefer to not place their references on their resume, so they state that they will be provided upon request.

Basically, you shouldnt slack on your resume in any way. Although there are individuals who state that a one page resume is the best, it is something that is impossible for some to do. You want to be able to highlight your skills as much as possible, so it is difficult to condense.

Lastly, make sure you use a high quality paper. You dont want to use printer or copier paper. This is because your average printer paper is not of a great quality. You can get resume paper at your local department store or office supply store. With high quality paper and a high quality individual working together, the chances of getting the job increase significantly.

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How to Succeed in Opt in Email Campaign?

By Asem Eltaher

No one can deny that email marketing is one of the most robust marketing strategies that can bring your online business to the next level in the hope that it is properly used. On the other hand, the miss use of this strategy can destroy your name and eliminate it from the online marketing field. Here are my lessons learned for you.

Successful opt in email campaign results from the following points:

1. Choose a wise position for your sign up form on your website page. You should not nerve your visitors with a very noisy pop up sign up form makes them want to leave your page.

2. It is a good idea to spread out the existence of your mailing list through your daily business emails telling them gently about your new list. Do not forget to add a URL to this link at the end of your email so that it would be much easier for them to land directly at your sign up form.

3. Ask people directly for their permission if they do want to be subscribed on your opt in mailing list. Permission marketing avoids you of being suspected for SPAM and makes your opt in email campaign 100% legal.

4. Traditionally, internet users do not offer their email addresses juts for fun. No one would be happy to get 100s of emails on a daily bases. Therefore, they must see something different at your sign up form to offer you their contact details. To do so, clarify briefly and wisely what the win deal for them be if they join your list.

5. Use the feature of an automatic management system to welcome any new subscriber in your email marketing list with nice free information and tell him/her what to be expected in the next few days.

Please do not do this to succeed in your Opt-in Email Campaign:

1. In case that somebody wrote you an email asking about something, never add his email address automatically to your mailing list. This would be understood as miss use of the data unless you ask for his/her permission first to guarantee legal web marketing.

2. Purchase lists that you are not 100% sure that are opt-in. Otherwise, do not mail them until you are sure that they are ready to be mailed and permitted that.

3. Abuse peoples trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages and your email campaign will fail.

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