วันจันทร์ที่ 16 มีนาคม พ.ศ. 2552

Viral Marketing for B2B

By Steve Blalock

They use viral marketing e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You dont want to offer a product that you cant deliver if demand grows.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The best viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a while. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like well a virusbut the good kind.

To implement viral marketing for your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.

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Article Marketing Tips - Why Embark in Marketing Articles?

By Harry Constantine

Today, article marketing is one of the most powerful marketing methods available online. This is due to the fact that many websites, not to mention website rankings, are driven by quality content.

Listed below are 5 dominant reasons why you should be marketing with articles as part of your online marketing tactics:

1. The best method to acquire the trust of your potential customers online is to supply them with quality information. Writing and publishing articles can help to further demonstrate your expertise online. Your client base associates you with credibility and expertise - boosting your revenues.

2. With the articles you wrote offering 'Reprint Rights' and with your website info and URL on the "Resource Box", other websites and newsletter owners are able to publish them causing a viral explosion and traffic boost to your website.

3. Keywords and backlinks are two critical elements in your SEO strategy. Article marketing kills both with one stone. Publishing your content via article directories provides you with valuable backlinks that build your PR - based upon keywords that are optimal for your website.

4. The more relevant and benefit driven articles you published, the more people will read, link to, publish and post your content, and the more people will visit your website. Hence article marketing exposes you and your business to more prospective customers.

5. If done correctly, article marketing is a great method to reach out and touch your clients and prospects. Just by keeping in touch, you may be able to increase sales by improving client retention, increasing customer loyalty, generating more referrals and strengthening brand awareness.

Content is king in article marketing. Write articles for people, not search engines and you will start to see the true value of this powerful marketing strategy.

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วันอาทิตย์ที่ 15 มีนาคม พ.ศ. 2552

The Things You Need To Know

By John Loan Modification

So you're planning to open an IRA, i.e. a depository account. This might be a very smart move on your part if you know how to go about making investments with it. By using your IRA to buy and sell assets, you can end up making a lot of money. To those who don't know how to do this, fret not, we will be covering the uses of IRAs in a later article. For the time being, let this article serve as a basic introduction to the topic, outlining the fundamental points you need to remember when opening an IRA.

First things first, you need to know that all IRA applications will be undertaken in your name. You will have to use your own personal name, while the name of your spouse or any other person will not suffice. Next, you will need to provide your full and exact address along with your social security number. Without this information, your account will not open.

Meanwhile, in some instances, an Employer Identification Number, i.e. EIN, may also be required. You will need to specify the type of account you want because depending on the account-type, you may be required to present additional information. For instance, if you plan to open an SEP IRA, you will be required to submit the name of your employer on the contribution agreement. Additionally, you may also want to consider appointing a beneficiary. Although designation is not mandatory when you open the account, it is nonetheless highly advised.

If you're an employer, or simply self-employed with no other employees, you may be able to become the trustee for your qualified plan. Point to be noted; qualified plans, unlike IRAs, are not subject to mandate with regard to banks and other institutions in fulfilling the role of a trustee or custodian. Hence, with a qualified plan you have free-reign in the sense that you can select as the trustee yourself or another individual. You can also select a group of individuals, i.e. a corporation, or for that matter, you have the option to select a combination of these as well.

However, when founding a qualified plan, remember that you need to go over the investment section of the plan document with great care as it is imperative that you verify that the plan is self-directed. Additionally, you will need to fill out an adoption agreement with respect to your plan document, by inputting information such as the terms for eligibility, vesting, allocations, and so on and so forth.

If you're an employer, your life becomes a tad easier as you can make use of an IRS-approved prototype or master-plan to establish your qualified plan. Nonetheless, in any case you do have the option of drafting your own plan from scratch. All you need to ensure when writing your plan is that it takes into consideration the IRS Code.


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