วันศุกร์ที่ 27 มีนาคม พ.ศ. 2552

The Right Attitude, The Right Forex Strategy

By Bart Icles

Staying positive in trading forex is an extremely important because it will have a direct effect on the way you trade. Take this unrelated anecdote for example and see how a positive attitude can change your approach to things. There was a family man who once took his family into the wilderness. They were running away from persecution and so they had to hide the wilderness for quite some time. They hunted their own food and built their own shelter.

One day while his teenage boys were out hunting with his only steel bow they broke the bow. That bos was their source of food. All of his teenage boys gave up and headed home to tell their dad. The entire family was distraught and discouraged because they didnt know how to survive without their only source of food. His youngest teenage boy decided instead of sitting around he would do something. So he made a new, not as strong, bow out of wood. With that he hunted all day and eventually brought in food for the family.

Imagine how this scenario would be different if no one had stood up and did something about their situation. They solution didnt exceed their previous situation but it served its purpose and solved the problems. Many conclusions can be drawn from this story that can help your trading.

For instance, in trading there will be times that your plan goes sour, things will take a turn that you didnt expect and you lose bigger then you imagine. There are a couple options of how you can react to these kinds of situations but a trader who is willing to look at the loss and then get up and do something about it is going to succeed far more.

Also a plan may seem solid, unbreakable but a time may come when circumstances change and your solid plan may break. At that time it isnt time to throw in the towel on your forex strategy. Instead evolve something that will work so you can continue trading and then look into new stronger options. Positive attitude is a skill that comes with practice but as you use it and test it you will find that it really does affect your trading. Trading forex can try your patience and your energy but mastering your attitude will make it rewarding both emotionally and financially. Analyze what makes your attitude fall or what strengthens it and leverage that for your benefit.

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Houston Museum goes Viral

By Steve Blalock

The Houston Museum of Natural Science (HMNS) was chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didnt have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.

The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new members to further their future revenue.

Spur digital worked with HMNS to identify the target market and developed an integrated online media plan to reach those audiences. The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.

Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didnt hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.

Did it work? Of Course! The results were excellent. The impact of the viral marketing effort was astounding - over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.

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Avoiding Simple Investment Blunders

By Richard Dessel

Along the way, you will make some investment mistakes, however there are big investment mistakes that you must know how to avoid to be able to become a successful investor. The biggest mistake that any investor can make today is to never start investing at all, or put off investing day after day. Make your hard earned money work for you today and it will make it so you wont have to work for it in the future.

There actually is a good time to start investing - you must not start investing if you are not in a financial position to do so. Make sure to get your finances under control before you start investing. Clear up your credit history, pay off any balances in your credit cards and make sure to save up at least 3-6 months worth of living expenses in a high interest savings account.

When you start to invest, do not invest to get rich quick. Trying to get rich quick is the riskiest form of investing and you will most likely lose a good portion of your money. If it was that easy to get rich quick then everyone in the world would be doing it.

Make sure to not put all your eggs into one basket. Try to scatter it around in various types of investments for the best returns. Make sure to diversify and try not to change your mind and move your money around too much.

A very common investing mistake many people fall into is over-relying on their collectible collection to pay off. If it was really that simple and secure, many people would be doing it. Don't simply reply on your comic book collection to pay off when you retire to cover your years of retirement costs.

Many investors make many mistakes when it comes to investing. It is a good idea to start with the investing basics first, then move onto more advanced investing strategies. Follow the above steps to avoid common investment mistakes to lower your investment risks and protect your money.

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