The music industry today has reached a bottom. From the beginning of 2008, there is no fire in a song, not a newcomer to break out of the market performance across the board to shrink, record companies go out of business one after another layoff, the gradual collapse of the industry as a whole is facing.
And the record financial gathering which is the setting of the wireless market, has become a super very large casino corruption. Make wealth now in the wireless is not the statutes have been endorsing this ridiculous piece of music a very naive thought of the. And brush on the table, fastened up, mass, but statements we did not learn about these time spans, is reliant on the bond between operators, the bond with the piece of music itself has not been.
Of course, the music market will never go bad so quickly and now the dawn, ushered in by the end of 2008 restructuring and 3G operators license issued by China Mobile, Unicom, the three major telecom operators. At present, the new telecommunications and the new Unicom music in re-building platform, telecommunications platform for the Central Conservatory of Music just to complete the tendering exercise to identify a new operations support company, China Unicom will be May 17 in Japan Telecom to launch 3G music business and a new music platform. After the three operators will be the three major music platform to engage in healthy competition.
The reorganization of the operators do not have too high prospects
3G high anticipations for the melodies enterprise, numerous persons abruptly into the sci-fi fantasy like a better world. But I am regretful, 3G is a step-by-step appearance of. In the new melodies stage for operators furthermore need a long-building stages and enterprise, there are many of detours to proceed and numerous difficulties to be solved. Mainly interior scheme operators and agents of the limitations of ideology-based, simultaneously with the Central Conservatory of Music stage of relatives with the provinces to deal with parts, as well as mechanical matters for example public relations. Let the melodies commerce these are furthermore going through a sore and long delay for the method to get to dawn. I in person approximate that the need for "fixed-line operator of the suggested stage for the development of music" more than 3 years, numerous melodies businesses are expected to starve to death waiting for the road.
Therefore, if the trusts on the operator who then bound to a digital tunes, how is a dead board. But not ever one day the thoroughfare, tunes, digital tunes goods produced market, not just wireless tunes enterprise, it will not be controlled by one operator.
Previously, the premier melodies enterprise operators, the users and dock allegations are operators. All SP's trading, are furthermore starting to the end client is the operator. Internet melodies paid as a outcome of restricted means and piracy difficulties have not improved. Previously, nine days, Whale Music, for example authentic subscriber groundwork as a outcome of little passages do not have the monopoly, users do not have the assets, so struggling. However, there are several wireless telephone melodies enterprise do businesses and Internet monsters, they have the monopoly operator of these benefits, users not only have powerful assets and dock allegations, and there are some benefits of the new operators not available. So it is with the operators against the melodies business.
3G music market is still full of variables
Many people think that 3G is the telecom operator's 3G, in fact, this is a mistake. Because new technology is always a insurgents, not only to subvert the opponent, but also to subvert their own. 3G technology is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new business, but also opened up a Pandora's Box and out of control, the previous operator closed environment will be torn a large gap, the future is wireless Internet network and online integration platform, operators will be caught sooner or later, open the quagmire of the Internet.
Digital tunes from a overriding operator in this circumstances will before long be broken. As a effect of the prevailing operators and the ring CRBT enterprise has been wrapped up in the progressive death of more than 80% of client wages is passive users (bound), take the opening to client users CRBT assessed less than 20%, This presentations that the ring sound have been Like with the store and actual property area is a very large bubble, and the bubble will ultimately broke day. Therefore, operators may before long be wireless in the conventional tunes enterprise is looking at drowned. Future movements in the tunes enterprise is a tunes download, download full-song era statutes, not the scope of the operator controlled. Therefore, one time the operators ringtones polyphonic ringtones aged enterprise bubble broke, and the new full-song download enterprise is not no tougher and stronger. Then, in the new open surroundings of 3G, operators are in all likelihood to show a total collapse in the tunes enterprise, the customer most of the forfeit situation.
The future of the music business will be a one-stop solutions, including wireless networks, on-line Internet, a variety of handheld devices (mobile phones, the Internet) and so on. To users who can easily tap water as the provision of music business, that is, "everywhere in the music," then the market who the winner is.
The three most agreeing tunes financial gathering
We let us not cite to the "hardware + platform" type, Apple iTunes, their force in China will take some time. Tencent in addition let us not cite to such a immense customer of the financial gathering, because of it has not fully completed bona fide, and the tunes enterprise is fastened up and other configuration of business. Of course, let us not cite to this kind of piracy place Baidu.
We summed up the three most promising to do genuine music business. They were introduced just before a period of genuine music search download google, Sina music library, as well as Nokia. The three not only have the powerful resources of users and operators to users than high-end, higher brand loyalty; they are not only the music business as an important strategy, and a better understanding than the operators of Internet music this new knowledge of business operations.
When the Internet oversized and portable handset oversized has in addition draw close in to put to death time, users are not operators, or even thieve from the hands of the customer operator. Operator is a monopoly of the statutes of blocked and open statutes of the Internet will sanction operators of considering taken by surprise. With the 3G wireless technical knowledge, phone accusations will ultimately be more and more highly charge, and even tended to be free, operators will be the matching as QQ, minimal services free, relying chiefly on value-added services and fees. And value-added services in the most minimal of enterprise is tunes, so the key in the tunes enterprise, operators will be changed by these Internet marauders and portable handset oversized connection attacks, which on the total telecom development into the invasion.
Not only is each of the three, the last two years has been extensively rumored, Apple iTunes, Wal-Mart, Motorola, and more other oversized creatures in the layout of the Chinese tunes market, but time did not entirely mature. Now, nations in the world is dedicated to fortifying the security of sophisticated real estate, copyright and commenced to alter the Internet market, as well as 3G and other new technologies to realise step-by-step, the possibility is ripe. The future of digital tunes market, and the total telecom market will view very different.
