วันเสาร์ที่ 28 กุมภาพันธ์ พ.ศ. 2552

Serious Entrepreneurs Avoid New Years Resolutions Like the Plague

By Art Barron

Serious Entrepreneurs always make New Year's resolutions, right?

New Year's resolutions are made in the heat of the moment, in the enthusiasm of ushering in something fresh. By the end of the week, New Year itself, and New Year's resolutions with it, become history.

Serious entrepreneurs are optimists who sit up till the clock strikes twelve, so that they can see that precious hour face to face and make New Year's resolutions.

However, I tried and tossed out some New Year's resolutions in 2009, just for the heck of it. Why don't I try to become a star baseball player? Better said than done! Why don't I start writing a book? But who will read it? Why don't I quit smoking? And redefine life itself? Definitely not! Maybe improve my business a bit? That may not be a bad idea!

After taking a 90-Day Challenge online marketing course for serious entrepreneurs early this year and saw the impact it made on my focus and mindset, I've decided to challenge myself. No one-week resolutions that by next year will be long forgotten. But 90 days to meet a list of goals I made for myself:

1. Leverage my time and money. After experiencing tremendous growth this year, of which I'm very grateful, there's no better time to hire some help than now. With the economy in the worst slump in decades, people are desperate for work. There are talented people waiting to be discovered. So I'm investing my money in people instead of "stuff."

2. Master social media. As you all know, the internet marketing industry is not for the faint of heart. It takes time, dedication, and perseverance. Building relationships and trust is crucial. Knowing how to use and leverage PPC is a huge part of the online game; but if visitors to your sites don't know or care who you are, you can kiss their business goodbye.

Using Web 2.0 and social media is a way to let potential customers that you're a real person, not just a name and email address. And Twitter is the breakout star! It's going to be an important way to market and stay in touch with customers in the future.

3. Evaluating the performance is the next important rule. Serious entrepreneurs should diligently monitor their rate of progress and whether they are really achieving the goals that they have set, within the time frame in which they were planned to be achieved. They should analyze the success strategies to effectively reuse them, and find out the gaps and weaknesses to either repair them or jettison the very idea where necessary. What is lacking has to be continuously fed into the system.

And serious entrepreneurs cannot afford to rest on their laurels. They have to move on, constantly moving the target further.

Don't let fear of the recession guide your goal setting plans for 2009. This is a BIG mistake!

Don't just blindly keep on running to escape from minor obstacles. Serious entrepreneurs can't afford to run blindly, for saving the situation pro tem. To chart steady progress, they have to proceed according to planned strategies, come hell or high water.

Recession or not, internet marketing is poised for big growth. The overall turnover is believed to reach a whooping $145.1 Billion in the next year.

The current evolutionary trend is gradually making a man a computer animal for he prefers to buy and sell and choose and learn things through the medium of internet. So, internet marketing profits is also continuously on the rising curve.

Recession is no juggernaut that is going to waylay people and destroy businesses. Serious entrepreneurs should have their vision relentlessly fixed on higher goals of making more money in 2009.

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