There are really two answers to this question. First of all if you are starting a new business, and have yet to register your domain, then yes, register a domain that has your keywords in it. It is best to use hyphenated keywords. The reason for this is if people like to your site naturally, chances are they are going to link to your domain. If you have your keywords in your domain, this will help with your links that you do not receive anchor text.
Hotels.com is a good example. They rank #1 for the keyword hotels, probably because most links pointing to them have the anchor text hotels.com or something similar. This guarantees your anchor text in any links contain the keywords you are shooting for.
Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That's where content and links serve a purpose. Just because you don't have the keywords in your domain does not mean you can't rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.
Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don't damage my current rankings.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links!
Hotels.com is a good example. They rank #1 for the keyword hotels, probably because most links pointing to them have the anchor text hotels.com or something similar. This guarantees your anchor text in any links contain the keywords you are shooting for.
Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That's where content and links serve a purpose. Just because you don't have the keywords in your domain does not mean you can't rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.
Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don't damage my current rankings.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links!
About the Author:
Brent Sweet is an expert on SEO. Brent has recently started various sites to test methods recommended in training by the SEO "gurus." Brent has separated out the several functions to find out what methods work the best. If you would like to being promoting your site like his sites simply visit his site for Article Submission. You can also follow his actions at hisSEO Blog
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