When people read about pay per click marketing, they always hear about the internet marketers who make hundreds of dollars a day with PPC. They get very excited, jump right in, and spend a hundred bucks or so on their first PPC campaign. This campaign probably results in little to no conversions and they give up then and there.
Being a profitable pay per click marketer requires quite a bit of time and effort. It is an involved process that you need to follow that requires discipline and hard work. Each step of the process is essential and not properly implementing one step will more than likely cause your entire campaign to fail.
The first step of the process is to figure out what product you would like to sell. To start, come up with a list of ten or so topics you would be excited about promoting. You will spend a lot of time researching the topic and product, so make sure its interesting enough that you wont quit in the middle.
With your list in hand, you will now need to find a specific product to promote. There are several sites where you can find such products. I would suggest signing up for CJ.com and Clickbank.com as they are two of the largest and most reputable. They both have thousands of products over multiple niches so it is likely you will be able to find a good product to sell.
Once you've chosen the product you want to sell, you need to begin with keyword research. For this, you can use a free tool like the Google Adwords Keyword Tool. Input keywords into this tool, and it will spit out a long list of related long tail keywords that you can use. The most profitable keywords are the ones that visitors often use when they are searching with an intent to buy a certain product.
Now that you have your keywords and product, you will need to create a lander for it. A landing page gives you a chance to pre-sell your product to your customer. The alternative is to direct link to the product itself, but many pay-per-click engines like Google Adwords dislike this technique. If you don't have any technical skills, you can outsource the landing page creation to a professional web designer.
Next, you will have to decide which PPC advertising platform you want to advertise on. The biggest one is Google Adwords, and they will definitely send you the most traffic. MSN Adcenter and Yahoo Search Marketing are also ok alternatives. I would suggest starting with Adwords first, and once you develop some profitable campaigns with them, you can easily move them over to the others.
Creating good ad copy is another important part of the process. Your ads need to be targeted to the keywords you've chosen and also be compelling enough so that visitors want to click through. Achieving a high click through rate is essential for success with Google Adwords so it is important that you focus on writing good ads.
You should now have a good idea of the process of creating a profitable PPC campaign. There are definitely some more tips and tricks to be learned, but you at least now know the basics. Try starting a few PPC campaigns now and see if you can't find your first profitable one.
Being a profitable pay per click marketer requires quite a bit of time and effort. It is an involved process that you need to follow that requires discipline and hard work. Each step of the process is essential and not properly implementing one step will more than likely cause your entire campaign to fail.
The first step of the process is to figure out what product you would like to sell. To start, come up with a list of ten or so topics you would be excited about promoting. You will spend a lot of time researching the topic and product, so make sure its interesting enough that you wont quit in the middle.
With your list in hand, you will now need to find a specific product to promote. There are several sites where you can find such products. I would suggest signing up for CJ.com and Clickbank.com as they are two of the largest and most reputable. They both have thousands of products over multiple niches so it is likely you will be able to find a good product to sell.
Once you've chosen the product you want to sell, you need to begin with keyword research. For this, you can use a free tool like the Google Adwords Keyword Tool. Input keywords into this tool, and it will spit out a long list of related long tail keywords that you can use. The most profitable keywords are the ones that visitors often use when they are searching with an intent to buy a certain product.
Now that you have your keywords and product, you will need to create a lander for it. A landing page gives you a chance to pre-sell your product to your customer. The alternative is to direct link to the product itself, but many pay-per-click engines like Google Adwords dislike this technique. If you don't have any technical skills, you can outsource the landing page creation to a professional web designer.
Next, you will have to decide which PPC advertising platform you want to advertise on. The biggest one is Google Adwords, and they will definitely send you the most traffic. MSN Adcenter and Yahoo Search Marketing are also ok alternatives. I would suggest starting with Adwords first, and once you develop some profitable campaigns with them, you can easily move them over to the others.
Creating good ad copy is another important part of the process. Your ads need to be targeted to the keywords you've chosen and also be compelling enough so that visitors want to click through. Achieving a high click through rate is essential for success with Google Adwords so it is important that you focus on writing good ads.
You should now have a good idea of the process of creating a profitable PPC campaign. There are definitely some more tips and tricks to be learned, but you at least now know the basics. Try starting a few PPC campaigns now and see if you can't find your first profitable one.
About the Author:
Mike Wong has been a successful PPC marketer for two years and a member of PPC Coach for almost 10 months. He is offering an exclusive $20 PPC Coach Discount for your first month's membership if you sign up under him.
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