When embarking on a new blogging project there are a few things that you'll need to think about early on. What are you going to name your blog? What topics will you blog about? How often will you publish posts? What kind of writing style will you use? In the remainder of this article I'll look at these questions more fully.
What Will Your Blog Be Called
When writing a blog, the first question you need to consider is whether the blog is primarily centered around your own writing or a specific topic. Many bloggers name their blogs after themselves such as 'Betty Boop' and others will name their blog based on the topic such as 'Cat Grooming World'.
Your choice here will depend on the aims of your blog. If you intend to use it to promote some kind of personal service then using your name can be a good idea because it will always remain relevant even if your services differ over time. If you're blogging about a specifc topic and you intend to monetize it via external methods then it can be better to use a name that is related to the topic.
What Topics Will You Blog About?
Some people find that their first blog starts out as a bit of a broad mish-mash of anything and everything they can think of and as such it ends up covering a large number of possibly unrelated topics. This is not really a good idea as most readers will only want to read a handful of your posts.
It is much better to spend some time outlining a small group of related topics to cover. You can then categorise your posts which makes it easier for visitors to find what they are looking for.
Setting a Schedule for Blog Posts
Many people advise you to blog every day when launching a new blog with the theory being that the more you post the more people will come to your blog. However many blog readers find that blogs that post every day or even multiple times a day are simply too much and they can't keep up with them.
In my experience it doesn't really matter how often you post or on what days of the week etc. The most important factor is that whatever schedule you set for yourself, you try to stick to it and remain consistent. There are very successful bloggers that only post once per week and their readers look forward to reading their weekly post.
One trend that I see with many blogs is that the blogger starts out enthusiastically by posting every day or even many times per day but over time he either loses steam, finds it too time consuming or simply runs out of stuff to say and then the schedule starts to slip and the posts become less frequent. This is noticeable to the reader and it does not look good!
Personally, I would suggest the opposite approach - start off slowly with a nice gentle schedule that you know you can stick to. Over time if you feel you wish to do more then slowly increase it but don't do it the other way around!
Do You Have a Particular Writing Style?
Some people suggest that you alter your blogging style to fit your target audience but in my experience I find that it never works to try to blog in a style that is not uniquely you. Your blog is a reflection of you - your thoughts, your findings, your interests and passions.
I would recommend that you simply write in whatever way suits you. Everybody is different. Some people are conservative in their writing, others like to use language as a shock factor, some like controversy, others prefer a dry factual style. None of these are right or wrong - simply be who you are.
Similarly, I see people asking questions such as, how long should my posts be? This again is down to personal style though it is perhaps influenced by your posting frequency. Short, snappy posts may be best if you post very often but if you only post once per week you'll probably want to publish something with a bit more substance!
It really doesn't matter what your style is because the readers who like your style will stick around and subscribe and the ones who don't, wont! Simple as that really! There is no way that any single style is going to appeal to everybody so don't try! No matter what your posting style is, there will be people who like it and some who don't, but it never pays to try and be something that you are not.
What Will Your Blog Be Called
When writing a blog, the first question you need to consider is whether the blog is primarily centered around your own writing or a specific topic. Many bloggers name their blogs after themselves such as 'Betty Boop' and others will name their blog based on the topic such as 'Cat Grooming World'.
Your choice here will depend on the aims of your blog. If you intend to use it to promote some kind of personal service then using your name can be a good idea because it will always remain relevant even if your services differ over time. If you're blogging about a specifc topic and you intend to monetize it via external methods then it can be better to use a name that is related to the topic.
What Topics Will You Blog About?
Some people find that their first blog starts out as a bit of a broad mish-mash of anything and everything they can think of and as such it ends up covering a large number of possibly unrelated topics. This is not really a good idea as most readers will only want to read a handful of your posts.
It is much better to spend some time outlining a small group of related topics to cover. You can then categorise your posts which makes it easier for visitors to find what they are looking for.
Setting a Schedule for Blog Posts
Many people advise you to blog every day when launching a new blog with the theory being that the more you post the more people will come to your blog. However many blog readers find that blogs that post every day or even multiple times a day are simply too much and they can't keep up with them.
In my experience it doesn't really matter how often you post or on what days of the week etc. The most important factor is that whatever schedule you set for yourself, you try to stick to it and remain consistent. There are very successful bloggers that only post once per week and their readers look forward to reading their weekly post.
One trend that I see with many blogs is that the blogger starts out enthusiastically by posting every day or even many times per day but over time he either loses steam, finds it too time consuming or simply runs out of stuff to say and then the schedule starts to slip and the posts become less frequent. This is noticeable to the reader and it does not look good!
Personally, I would suggest the opposite approach - start off slowly with a nice gentle schedule that you know you can stick to. Over time if you feel you wish to do more then slowly increase it but don't do it the other way around!
Do You Have a Particular Writing Style?
Some people suggest that you alter your blogging style to fit your target audience but in my experience I find that it never works to try to blog in a style that is not uniquely you. Your blog is a reflection of you - your thoughts, your findings, your interests and passions.
I would recommend that you simply write in whatever way suits you. Everybody is different. Some people are conservative in their writing, others like to use language as a shock factor, some like controversy, others prefer a dry factual style. None of these are right or wrong - simply be who you are.
Similarly, I see people asking questions such as, how long should my posts be? This again is down to personal style though it is perhaps influenced by your posting frequency. Short, snappy posts may be best if you post very often but if you only post once per week you'll probably want to publish something with a bit more substance!
It really doesn't matter what your style is because the readers who like your style will stick around and subscribe and the ones who don't, wont! Simple as that really! There is no way that any single style is going to appeal to everybody so don't try! No matter what your posting style is, there will be people who like it and some who don't, but it never pays to try and be something that you are not.
About the Author:
Caroline Middlebrook has been writing a popular Internet marketing blog since August 2007 which earns a 4-figure monthly income. She teaches how to earn money blogging and you can download her free ebooks, guides & courses.
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