Health Club Marketing is as Easy as Thanking Your Members!

By Curtis Mock

As part of your overall health club marketing strategy, sending thank you cards are one of the best ways to get prospects to visit your club. Most of your competitors are not capitalizing on this astonishing easy, yet seldom used form of health club marketing. Send thank you notes to guests, new members, old members, associates, and employees.

For each person who visits your facility, follow up with a thank you note. Whether they become a member or not, they need to receive a thank you note in their mailbox or email box within 48 hours. Obviously, this emphasizes the necessity of gathering addresses and email addresses on a guest register. One example of a guest thank you note would be, "It was great to speak with you today. I sincerely hope you will consider becoming a member. I know you will love it here! When youre ready, just come in or call me at 555-555-1234."

Even those people you know wont be returning and feel it may be a wasting your time, you will be very delighted by the number of those people who will respond positively to a note expressing your thanks. I know this is hard to do, but it is very necessary. They will be checking out other fitness competitors in the area as well and will probably need several days to contemplate before choosing. How many thank you notes do you think they will get during those days of considering? Only one...Yours! Right after the presentation is finished mail a thank you note, ideally on the same day. Have the note say only your thanks. Do not try to resell them in the thank you note. Tell them that you are there if needed and include your contact number and email address.

All of your new members should be receiving a thank you note right after signing up too as part of your health club marketing plan. Your note to new members can say, Thank you for becoming our newest member! If we can do anything to help you to reach your fitness goals please don't hesitate to ask. Included you will find a couple of day passes for your friends. We will be happy to give you a free month of your membership for each friend you refer to us! Thanks again!

Your current members want to feel special too so do not limit thank you notes to only your prospects and new members, especially since they are the ones who are paying your bills. All of your members should be sent a letter of thanks at least once every six months. Something straight to the point such as Just a quick Thank You for being our member! Without you we would not exist and we honestly appreciate your choice to continue to be a part of our family. If you need any help in reaching your fitness goals, please do not hesitate to let us know. If you like, you can also mention a gift. Don't forget to see the front desk to sign up for our email newsletter and receive a free water bottle!

And last but not least, do not forget to thank your employees, business partners, and area retailers; anyone who has assisted with your promotions, or anyone who has helped refer you members to improve your business. It shows good character. When was the last time you received a thank you note from an associate or a boss? The answer is quite possibly never. When you mail or email a note of thanks to one of your associates or employees, it is remembered for a long time. So send a short thank you to all of your employees, regardless of how much they may tease you for being a softy, deep down they will feel important. Same goes for anyone in your local area who often goes above and beyond in helping you build your business.

Get into the habit of sending thank you notes and you will crawl your way into the hearts and minds of your prospects, members, and everyone else who your fitness business depends on!

About the Author:

Curtis Mock has quickly become the go to guy for fitness center marketing advice. You can sign up for Curtis Mock's fitness center marketing tip of the week and be sure to take advantage of your starter membership to the powerful fitness center marketing resource site created specifically for fitness center owners.

Six Paramount Telephone Sales Instruction Fundamentals

By Terry Stanfield

It has never been more critical than it is at this time to employ valid telephone sales teaching. The proper teaching will assist your sales staff in feeling more at ease about calling customers which will increase their sales. The proper instruction will also increase your team's proficiency level which will lead to more and higher sales.

What follows are the six practice for telephone sales teaching which will include: teaching them the basics of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call averseness, and how to properly qualify their leads.

Tip number one to effectively enlighten your sales staff on how to cold call is giving them the elementariess of effectual sales calls. If your team is inadequate in the basic fundamental skills they are more likely to become disheartened and quit.

The second necessary key to boost sales with training is teaching the best way to use scripts. It is important that they don't sound like they are reading and yet know how to keep the call moving in the right direction.

The third necessary key for productive sales training for your employees to make sales calls is showing them how to properly overcome objections. Every salesperson is going to encounter objections when they make sales calls and learning to overcome them is the solution for success.

The fourth primary key to boost sales with teaching is teaching your team how to overcome call reluctance. Once they have mastered this skill their productivity levels will increase dramatically.

The fifth necessary essential for productive sales teaching is instructing your team on the right way to qualify leads. Once they have learned this they can make much more competent use of their time.

The sixth and last essential for productive sales teaching is helping your salespeople understand the worth of the word "no". When your team understands the worth of the word "no" they actually look forward to making more calls and fear is replaced with enthusiasm.

Implementing the six keys for telephone sales training will help to increase your sales. Appropriate sales training can make the difference between success and failure, especially during difficult financial times. If you lack the skills to provide this training for your staff, you should seek a qualified sales training program to help them help you become more moneymaking.

About the Author:

Go to VSA Prospecting for more information on outsource telemarketing and business to business lead generation and sign up for their newsletter for more Tips and insights.

Fabulous Recommendations for Constructive Telephone Sales Training

By Terry Stanfield

There has never been a better time to develop surpassing telephone sales training than now. The right phone training can aid your salespeople in being more relaxed with cold calling consumers which can enhance their commissions. The right training increases your team's ability level which leads to larger and more frequent purchases by customers. It will also transform them from average salepeople to sales sirtuosos.

What follows are the six keys for telephone sales training which will include: teaching them the foundation of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call reluctance, and how to properly qualify their leads.

The first key for adequately training your department to make sales calls is educating them the basics of successful cold calling. Without a few basic skills, salespeople tend to get discouraged and give up too quickly.

The second key to increase sales with training is teaching the best way to use scripts. It is important that they don't sound like they are reading and yet know how to keep the call moving in the right direction.

The third key for effectual sales training for your employees to make sales calls is showing them how to properly overcome objections. Every salesperson is going to encounter objections when they make sales calls and learning to overcome them is the solution for success.

The fourth key to strengthen sales with training is teaching your team how to overcome call reluctance. Once they have mastered this skill their productivity levels will increase dramatically.

Tip number five for effective sales training is teaching your team to properly qualify leads. This is a skill that can help employees maximize their time and increase their commissions.

The sixth and concluding rule for effective sales training is helping them understand the value of hearing the word "no". Once they understand how valuable this one thing is, they will look forward to making their sales calls and tracking how many "no's" they hear each day.

Appropriately possessing these six vital parts for telephone sales training will assist in increasing sales volume and making more money for both your salespeople and your company. Tailor-made sales training is the defining factor of success especially during a difficult economy. If you do not have the mastery needed to provide this level of training for your staff, it is consequentialt that you get the help of an experienced to help your team and your business succeed.

About the Author:

Go to VSA Prospecting for more information on outsource telemarketing and business to business lead generation and sign up for their newsletter for more Tips and insights.