วันอาทิตย์ที่ 22 มีนาคม พ.ศ. 2552

Hypnotic Speech Use

By Rob Andrews

Language is indeed powerful. In fact, you unknowingly show others how you view the world by the words you use when speaking.

Experts tell us that people not only use language to describe the world they see, but language and the words used actually help to create the world people experience.

How so?

Our subconscious mind loves consistency and so will try to interpret what it experiences in a way consistent with the words we use.

Just like your subconscious is affected by what you say, so too other people are affected by what you say. So this very powerful tool on the tip of your tongue can also be used to persuade other people to view the world how you want them to view it.

Here's how you do this.

You can use language to hypnotize people you talk to. What I mean is that you can actually speak to the subconscious mind when you use the correct words and speak in the right tones. By doing this you have a huge ability to help people see things your way and even change how they see the world around them.

So you can subliminally influence how people act and think by planting certain hypnotic seeds in their mind during an otherwise normal conversation.

So what are the "right things to say?

Speaking to the subconscious mind is easier than you'd think. The world renowned hypnotist, Milton Erickson, pioneered a model for conversational hypnosis involving three stages:

Stage 1.

Look for clues that tell you how the person sees the world, or a specific problem you are working on. Pay attention to the language the person uses. How does he describe what he is feeling, seeing, hearing, etc. Once you see the patterns then you can use the persons experiences to gently draw their attention away from the outside world and into their own inner experience.

One way to do this is to ask questions like What was that like for you? or How do you feel about that?

This focusing inward allows them to understand how seeing the world the way they do makes them feel.

Stage 2.

The second part of the Milton Model is to distract the conscious mind. Milton did this by using very complex and ambiguous language.

Milton Erickson spoke using words sounding very similar, but with entirely different meanings. A few good examples are here/hear, write/right, wonder/wander and sale/sail.

Milton deployed double binds to present only the set of options he desired. He'd say things like: We don't know if you'll begin a trance not or in 10 minutes.

This kind of language gives the mind no choice but to fall into a trance, and it uses an embedded command to do so now, or in 5 minutes.

Incorrectly using words, distracts and confuses the conscious brain and causes it to turn inward for help from the subconscious brain.

Well, that's a couple Milton Model techniques of mind distraction. I really don't know if you would want to learn a lot more about the Milton Model of conversational hypnosis now or later :)

Stage 3.

After the conscious mind has been distracted, the last stage of the Milton Model is to access the resources of the subconscious mind.

You can do this in a couple of ways. The most basic is by embedding commands in questions or sentences, so that they are not too obvious to the conscious mind, but are very obvious to the subconscious mind.

Some examples are things like:

--I don't know if you will do the dishes now --You can do this, can't you? --You will do that, haven't you? (Yes, this is intentional it makes no sense to your conscious mind, but it does make sense to your subconscious)

You may be wondering, if I just say some confusing sentences to other people and use embedded commands, can i get them to do what I want them to?

The answer is maybe

The critical point about conversational hypnosis is that someone will only go along with your commands if they don't try to make her break her values and genuine beliefs.

Although you can certainly speak to someone's subconscious using Milton Model techniques, it will take quite a bit more than some conversational hypnosis to change her values.

Practicing the Milton Model, you can become quite good at applying conversational hypnosis to make embedded commands to covertly influence those around you.

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Which Online Business is Best for You?

By Aumter J. Palinger

Choosing the correct online business to start can be daunting. Most people who want to start an online business have no clue as to what to do.

So they start doing some research to find out about all of the different opportunities. Then they find themselves bombarded with every opportunity imaginable. This can get very discouraging and frustrating because you will not know which one you want to join.

Deciding what you want to do to start an online business is the first step. Which do you want to do, promote information products, design websites, provide content and information for other website managers or promote affiliate offers, or one of many other choices?

Decide what you are looking for from the business opportunity. For example, what kind of income are you expecting, will you need support, are you familiar with the marketing necessary or will you need some training in that area? Once again, the questions are endless.

Prepare yourself before looking for an online business by taking an inventory of what you do well and what your expectations are. Whatever the business you enter, it must be one you enjoy doing. Working in a field in which you derive pleasure provides you with a better chance of success.

One thing that you need to realize is that with any business, whether it is online or offline, it will take work on your part and persistence to make it successful. You also need to realize that you will probably not start making money right away. It will take some time for this to happen because there will be a learning curve. You can think of this as your online college education. Just like with any business you have to have education.

If you first decide what it is that you love to do when looking for an online business you will be miles ahead. This will save you from being tormented by the multitude of ideas with which you will be presented and becoming disillusioned when you can't pick from between them. Choosing what you want to do before hand will allow you to pick and choose between the offers and eliminate those that don't meet your objective. More time can then be spent finding exactly the right business.

Summary: There are all kinds of people who want to start an online business. However, they don't have any idea about what they want to do. There are ways to figure this out so that you can find the perfect opportunity for you more easily.

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Using Opt-In Lists to Build Your Business

By Steve Blalock

Before the secrets of the trades are revealed, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose an obstacle towards your achieving success from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods because virtually almost all people use email. Check on those email fields required to be filled on various forms needed in processing different transactions. A person without an email address is like a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

You need to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the confusion regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

However, building an opt-in list is not easy....particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know your audience and which information from them will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Only ask for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

The old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can be challenging. Technology and relevant sources should be employed in making this aspect of your marketing more manageable. Your high traffic groups of opt-ins with the greatest results should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

This is an excellent tool for data collection and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can be helpful in making you benefit from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be methods for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collecting data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

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